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The PartnerLinQ Impact: ITO EN Adopts an Integrated B2B API and EDI Platform for Sustainable Growth

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ITO EN is a multinational beverage company that specializes in green tea and is the largest green tea distributor in Japan. Established in 1966, the company markets packaged and ready-to-drink tea products, focusing on the distribution and sales of its products. 

ITO EN has expanded its global presence beyond Japan to include Indonesia, Australia, China, and the United States. The company’s portfolio includes award-winning brands like Oi Ocha, Teas’ Tea Organic, and Matcha LOVE. However, the company faced challenges with siloed systems impacting process efficiency and third-party logistics operations. 

To overcome these challenges, ITO EN implemented PartnerLinQ an integrated B2B API & EDI platform.  PartnerLinQ is a highly scalable cloud-native multi-tenant multi-geography hyper-scalable B2B API & EDI high performance SaaS platform that integrated natively with ITO EN’s D365 enterprise and 3PL ecosystems including their e-commerce channels.  PartnerLinQ provides transaction automation and automates workflows for ITO EN, key to meeting their B2B API & EDI challenges.  ITO EN along with the PartnerLinQ platform were able to meet challenges such as rapid trading partner onboarding, e-commerce and 3PL support, in short, deliver end-to-end connectivity to drive sustainable growth.

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