Prepping Up for a Cost Push Inflation

US food makers have been warning about impending price increases over the last few months and since we are all consumers at heart, we can see the evidence at the grocery store. According to NielsenIQ, 50 of the 52 food categories it surveys are reporting higher prices when compared to last year.

This cost push inflation effect can be attributed to a few things: rising commodity prices with the cost of raw materials at its highest in almost a decade, increasing transportation costs, supply chain disruptions, and changing consumer demands.  Acosta’s study on eating habits shows 55% of Americans are eating more at home since the start of the pandemic.

Balancing the Green New Deal with the closure of the Keystone XL pipeline as well as COVID vs consumption are all contributing to a cost push inflation.  The subsequent attack on the Colonial Pipeline directly impacted consumers right at the beginning of the summer travel season. The big question is how businesses can prepare for such unforeseen circumstances, circumstances with real consequences.

Dealing with Cost and Performance Pressures: A Case for a Digital Supply Chain

Disrupted supplies, fluctuating demands, and changing consumer behavior all signal a period of major change for CPG, while events such as an impending cost push inflation will push organizations further towards optimizing costs and reassessing their entire business processes.

While e-commerce continues to gain momentum and smaller and more agile competitors challenge the titans of grocery, the increase in competition has reignited cost and performance pressures like never before. Scale is no longer enough to drive a competitive advantage. More participants plus more channels means more complexity in moving packaged goods from the factory floor to the ‘Bull’s-Eye Zone’ on store shelves.

Modern organizations have worked on ‘lean’ philosophies for decades, but The Economist’s Intelligence Unit reports that almost 60% of its surveyed respondents are looking at changing these strategies and dramatically so. Market participants are more eager to maintain redundancies.  Redundancies in excess capacity and supply chain resilience proved to be more beneficial in 2020 than speed and efficiency.

As a result, the supply chain is no longer being viewed through the lens of being a cost center – rather, supply chain planning has become a strategic imperative and a capability to be invested in.

The Economist’s Intelligence Unit is also reporting that 90% of retail and CPG executives now plan to change their supply chain networks, with more than 40% expecting to increase CPG supply chain investments with a focus on digital agility, supply chain visibility, and resilience.

In short, the very concept of gathering a 360° view of customer information has been unseated by an expanding plan to gather a 360° view of supply chain entities and assets well beyond the classic sense.  What we are talking about stretches the limits of what was once considered practical – we are talking about assets, accounts, items, locations, and legal entities; materials, products, and reference data; suppliers, partners and customers.  The question now is how and where to begin.

Powering Agility through a Digital Supply Chain

Core ideas around alternative factories, multi-sourcing, and maintaining generous amounts of buffer stock are gaining traction, along with the need for cutting-edge technology to enhance omnichannel presence. Big retailers and CPG companies have begun constructing more agile and flexible networks of partners and intermediaries, sources and supply chains, augmenting their pool of primary suppliers with a complete secondary network and tertiary markets that can fill in when needed.

More and more grocers are returning to or developing their own private label brands to supplement their current supplies in an attempt to keep shelves full and counter cost push inflation effects. They are encouraging existing suppliers to build frameworks that allow them to produce in multiple locations, while also returning to inventory policies that have all but reversed cross-dock operations.

Such alternative sourcing strategies are being complemented by intelligent and autonomous systems, powered by digital innovations like Internet of Things (IoT), Artificial Intelligence (AI), and Machine Learning (ML) – all targeting further cost optimization and digital agility across the value chain.

Connected CPG supply chain software can efficiently communicate with each other to enable decision-making without human intervention. Making the most of Industry 4.0 tools will also provide supply chain visibility across all nodes in the partner network and facilitate on-the-fly remediation in case of disruptions.

Countering Cost Push Inflation Effects: Digital Agility and Insights as Business Imperatives

Agility, supply chain visibility, and insights thus become vital for the survival and success of a modern CPG enterprise. More and more supply chain managers are playing a key role across board rooms and contributing to critical and strategic decisions like cost optimization, product and vendor selection, merchandising, and operations.

According to Bain andMicrosoft’s combined study of supply chain leaders, digital agility and resilience top the list of priorities in their choice of supply chain software. The same study identified two key areas for future-resistant investment:

• In-depth analytics for predictive planning: CPG organizations need end-to-end and in-depth supply chain visibility to generate granular data sets, which can then be leveraged to provide actionable insights. These insights lead to better anticipation of supply-side changes and enable agile and real-time decision-making in the face of emerging opportunities and challenges.
• Omnichannel strategy: An omnichannel strategy ensures consistent customer experiences across websites, mobile apps, social media accounts, and brick-and mortar stores and enables customers to shop through all of these available touchpoints. In addition to increasing potential sales avenues and successfully addressing cost pressures, businesses with an omnichannel presence report 90% higher customer retention over those that do not.

Partnering for Crisis-Resistant Growth:  Survival and Success in Changing Times

A very fine line lies between survival and success; after a year of turbulence, CPG is making its way into this new era, the new normal.

The most successful brands are using intelligent technologies to adapt to faster-evolving consumer demands and market challenges like cost push inflation and regulatory constraints. While many still lack in resources to invest, supply chain planning has to take into account preexisting conditions, business plans, and other obstacles that impede progress towards resilience.

Striking a balance between efficiency and resilience is not easy. Increased resilience implies an increase in operational costs, but such costs can be offset by an integrated approach and a technology redeployment. Organizations need a CPG supply chain solution that brings together operational scale and flexibility, analytics and predictive planning, and an omnichannel capability – such digital agility provides the much needed degree of supply chain visibility, flexibility, and resilience that modern organizations need.

What CPG companies (as well as others, including Transportation, MRO, and electronics) need are committed and experienced technology partners who can provide network connectivity, partner communication, and supplier and customer insights and can set them on a path towards crisis-resilient growth.

PartnerLinQ by Visionet: Digital Agility at the Speed of Business

PartnerLinQ is a hosted integration platform for EDI, B2B, and API integration; it is the result of Visionet’s industry expertise and technology leadership. The PartnerLinQ team at Visionet has 25 years of experience in providing industry-focused technology, consulting, and innovative solutions that drive global supply chain transformation from the factory to the end-consumer. Hosted on Microsoft Azure, PartnerLinQ is an innovative, process-centric, easy-to-use EDI solution that enables API-led, cloud native integrations.  It includes a simplified B2B communication engine that combines EDI, AS2, SFTP, and real-time APIs and easily handles proprietary file-based formats and custom integrations. PartnerLinQ is well suited for retail, e-commerce, wholesale, transportation, 3PL, distribution, and digital and analog partner extensible platform, helping your team achieve operational efficiency and gain real-time visibility.

Visionet, a long-standing Microsoft gold partner, leverages Azure to build, test, deploy, and manage large-scale enterprise solutions for its clients; so when we set out to build PartnerLinQ, it made perfect sense to build, test, deploy, and manage the integration platform from within Azure.

Smarter B2B Integration: A Must-Have for Food & Beverages Supply Chain Networks

Consumer spending on food had been remarkably consistent in the US from 2016 to early 2020. As per McKinsey’s study, growth hovered around 4% annually, while total spend was almost evenly split between retail outlets like grocery stores and supermarkets and food service organizations like restaurants, fast-food locations, coffee venues, and school and office canteens. While the COVID-19 pandemic drastically impacted margins for almost all business segments, the food & beverages (F&B) segment rode the storm better than most. From $6196.15 billion in 2021, the industry is expected to reach $8163.61 billion in 2025 at a CAGR of 7%.

Yet, March 2020 upended the distribution of consumer spend dramatically. Amid lockdowns and the perceived health risk in public places, people preferred staying and eating at home. Sales in groceries and supplies grew 29% compared to the previous year, while food service centres saw a corresponding dip of 27%. More cooking at home led to more staples sales, while consumers increasingly turned to comfort food to cope with heightening anxiety. Canned soup sales were up 200% year on year, frozen food 40%, potato chips 30%, and popcorn 48%.

Rebalancing Supplies to Address Changing Demand

Over the years, F&B distributors have been running a balanced and optimized supply chain where upstream orders come in based on the forecast of downstream orders going out. As a result, revenue margins were also largely dependent on a steady flow in both directions.

But with the rapid shift in consumer spend pattern brought about by the pandemic, the previously balanced system was completely upended. Downstream orders came to an abrupt halt with restaurants closed, but upstream orders kept coming in from the farms, food-service producers, and processors. This led to a clog in the logistical chain as well as shortages in storage space. As distributors cancelled incoming shipments from farmers, food products were stranded upstream, leading to food-security risks for the more vulnerable consumer segments.  

Food distributors have also been by quick-service and casual-dining outlets switching to takeout-only modes of service. Some have partially adapted by taking the online route and initiating delivery services. But those that do not supply to retail channels have had to completely overhaul their sales routes, making their supply chain transformation even more challenging.

Gearing Up for the ‘New Normal’

F&B distributors who managed to rebalance their supplies are now left with overcapacity in their storage facilities and distribution networks. But the pandemic has also taught them a very crucial lesson – about maintaining reliability in supply even at the cost of price. As consumers grow more comfortable with the ‘new normal’, they will continue to save trips to the store given the increased domestic responsibilities they have picked up. While panic buying has ceased, using digital will only continue to increase. Many buyers who preferred to shop offline before the pandemic are now using digital channels having realized the convenience that online ordering provides.

So F&B organizations are increasing production to maintain their presence on retail shelves, while others are scaling up their e-commerce presence. But dilemmas still remain about the means to address demand peaks and the future demand scenarios to prepare for. In addition, consumers need to be reassured, employees protected, and high quality supply maintained even at elevated costs.

For F&B participants from farm to shelf, it is imperative to come up with creative solutions and integrate their collaboration channels to ensure a reliable supply despite intermittent plant closures and demand disruptions.

Supply Chain Integration for Collaboration and Insights

A flexible and agile supply chain can help F&B companies effectively respond to these ongoing challenges. But they also need increased visibility and data from every node of their value chain to generate actionable insights. Lack of transparency exposes supply chains to unnecessary risk; this is exacerbated by using outdated systems or traditional paper tracking and manual inspections. Fragmented information and lack of communication leave parties in the supply network with little to no knowledge of each other’s actions. This leads to inefficiency and waste and generates mistrust among suppliers and their customers. And the problem gets much worse as organizations begin to expand their markets and partner networks.

Increased visibility will also go a long way in keeping operational costs in check. While simple supply chains can optimize costs using spreadsheets, more complex ones are better served by an integrated network solution that does not require customizations for each individual supplier. Modern B2B integration solutions make a business more efficient, more attractive to customers, and less vulnerable to competitive forces. They enable seamless connection to all your network partners, while deploying multiple supply chain solutions within a single implementation process.

Harnessing the Cloud: The Smarter Approach to B2B Integration

The complexities of the post-pandemic landscape are acting as a trigger as more and more industries feel the push to go digital. Only a cloud-based, integrated solution can provide the convenience, scalability, and reliability that food service organizations need for managing data exchange, workflow, and transactions.

Visionet’s PartnerLinQ ensures a simple and robust cloud deployment that minimizes infrastructure costs and enhances analytical reporting powered by Azure’s serverless, scalable event-processing engine. PartnerLinQ is designed to guarantee business success by quickly setting up connections with new partners, customers, and sales channels and seamlessly integrating with smart devices and appliances. It minimizes repetitive processes and works across all data formats and transaction protocols. With PartnerLinQ, F&B enterprises can automate end-to-end workflows, achieve elasticity and scale, and enjoy a hybrid architecture that also integrates with on-premise legacy systems.

As regulatory mandates demand faster and more extensive reporting, customers want more visibility into all aspects of a transaction, and new business models start being formulated, the need for simplified and end-to-end B2B integration becomes more urgent. F&B organizations can no longer afford to work in silos – a smarter B2B integration on cloud can quickly reduce their time-to-market, optimize costs with standard, industry-specific integration processes, and take an omnichannel approach to order fulfilment.

Modernizing the Retail industry through PartnerLinQ

Introduction

No-one could have imagined how our way of life would be transformed by the summer of 2020. Changes in our daily lives, changes in our needs, wants, and desires have impacted individuals and businesses alike as we continue to struggle with the vagaries of life and the ‘new normal’.

The world is still unfolding and evolving. With the arrival of every new season, business reacts to a landscape marked by turbulence and turbidity, clouding our vision of the future or at least how we envisioned it. All the while, technological innovation continues as digital interventions work out difficulties of the new normal and hold the key to connecting and enabling disrupted supply chains, displaced societies, interrupted markets, and businesses trying to survive and thrive.

Challenges to the Retail Supply Chain

While all industries have, and many are still struggling with the effects of this past year and a half, some clearly bore a bigger brunt than the others. In case of retail, grappling with ‘change’ has been a challenge for most retail establishments over the last couple of decades. The severe impact on their supply chains in 2020-21 has accelerated its growing need for transformation like never before.

The beginning of the pandemic saw people rushing to the stores to stock up on all varieties of items. The surge in demand, however short-lived, brought new volatility and the closing of factories and assembly plants the world over has added layers of stress to an already stressed system.

While large swathes of the population went in and out of quarantine, the retail supply chain overall was damaged by a drastic fall in the availability of products used for everyday life. The spikes in demand this spring and the subsequent turmoil were exacerbated by supply disruptions on one hand and the prolific growth of e-commerce on the other. As borders closed and equipment were redirected, shippers and carriers struggled to get raw materials to the factories and distribute finished goods across the supplier value chain.

Consumers too were sceptical about venturing out to a store, with many taking online purchasing seriously for the very first time; by some estimates, e-commerce achieved its next decade’s forecasted growth in just six months. Even after brick-and-mortar shops were back in operation, e-commerce retained its newly broadened share of retail sales.

The New Consumer Market

The digital experience has impacted all our lives over the last 18 months. As human beings, the way we communicate, teach, shop, pay, learn, and entertain ourselves have all taken a digital turn on what we used to call the information superhighway. We have also taken more kindly to merchants and businesses that changed their modes of operation quickly and reacted to this new sort of normal.

These ready-to-engage-and-win establishments came up with creative and innovative ideas to address our needs and kept our lives moving forward, not to mention our sanity. As consumers, we now seem to expect all businesses to understand our immediate requirements, adapt accordingly, and provide an experience that has a long lasting and positive impact on our daily lives.

Adopting Digital Supply Chain Solutions to Address Challenges

Events like 2020-21 do not always have easily available solutions; more importantly, the same set of solutions often cannot be repurposed or retooled to address every crisis or every business, and certainly not as quickly as was necessary in the past year or so. Often, when businesses set out on a new market such as this, they are at a loss trying to determine where to begin and for some retailers, the crisis was an inflection point that allowed them to reassess their entire business processes.

A majority of business leaders agree that the most effective approach is to start by developing a deep understanding of the technology you possess and then working out how such technology can be best utilized to address your immediate needs. While early digital adopters can focus more on accelerating their transformation initiatives, they may need to add some additional capabilities to an already robust order management system or quickly enable services like buy-online-pickup-in-store (BOPIS) and ship-from-store.

On the other hand, organizations that have delayed their digitalization or modernization efforts are now caught in the cross-hairs of unalterable market forces. In addition to a lack of online presence, consumer-facing retailers are facing completely new logistical challenges to facilitate curb-side pickup and consumer delivery. Now, they have to prepare for an environment where a significant percentage of their sales will be forever altered and come from online sources and much more quickly than ever envisaged in any digitalization or modernization discussion.

Keeping Up with Demand

Big change takes time and with stores getting shuttered and with customers rapidly turning to e-commerce for day-to-day requirements, time is something most retailers and suppliers to retail do not have. Brick-and-mortar establishments are realizing that an online presence is imperative for survival and effective consumer models are what retail suppliers call necessary in the new marketplace

Where deploying an online store would take a few months under normal circumstances, the new ‘normal’ has sped up that requirement. Many a retail technologist has been pleasantly surprised by how quickly they could cut through the red tape to facilitate technology that supported new order fulfilment models. Business teams are welcoming collaboration with their technology counterparts to arrive at a holistic strategic approach for the entire organization.

While early and rapid implementations may not always be perfect, engaged technology partners can get off the blocks in weeks. Once the stores ‘re-open’, organizations can begin migrating back to further optimize and enhance their online capabilities, while keeping their businesses running. This is where having a strategic technology partner like PartnerLinQ can help immensely.

Unified Supply Chain Solution to Increase Visibility and Drive Alternative Processes

While the pandemic is abating and relinquishing control in many parts of the world, organizations are beginning to blend their learnings from the past with their available capabilities and newly discovered potentials. They will need to be fit for future growth, and be more resilient to subsequent and wide-scale operational risks. Achieving balance will require scaling value chain visibility, risk awareness, and scenario planning.

Today’s landscape demands a deeper understanding of supplier vulnerabilities and enhanced automated workflows. While ordinary supply chain tools provide visibility, driving an alternative supply chain requires much more, including insight into the sales processes and increased visibility into every component of the value chain. Achieving all of this can be a long and arduous journey; but it can be made easier if you have the right set of tools at your disposal.

PartnerLinQ for Resilience, Insights and Visibility

PartnerLinQ’s supply chain connectivity solution connects your business with your value chain – providing complete visibility into capacity constraints across your first-, second- and third-tier suppliers. Its unified platform supports EDI, real-time APIs, and proprietary file-based formats, allowing seamless integration with e-commerce platforms, digital marketplaces, and your value chain.

PartnerLinQ connects directly with your CRM, ERP, MRP, WMS, and TMS systems, as well as your social channels. The PartnerLinQ platform uses intelligent field-mapping techniques to automatically reconcile your business partners’ data formats to your own; this dramatically reduces onboarding times and leading to improved efficiency with instant benefits and direct B2B communication.

PartnerLinQ’s ‘integration without complication’ facilitates value chain integration and connections with hundreds of supply chain partners, while ensuring a single point of management for your team. It packs enhanced analytical reporting capabilities powered by Microsoft Azure’s serverless, scalable event-processing engine at no extra costs.

Hosted on the Microsoft Azure platform, this unified supply chain solution enables API-led, cloud native integrations, simplified B2B communication, and real-time APIs. PartnerLinQ includes the tools that modern retail organizations can rely on now to build their digital partner ecosystem, achieve high levels of operational efficiency, and gain real-time visibility, to be ready to take on tomorrow’s business challenges.

You are probably familiar with this ‘BIG VAN’ claim repeated early and often by the champions of value-added networks (VANs):

‘The advantage of the network is the network itself.’

The claim, like all wide-ranging quotes, is to some extent only relatively true. Its validity depends upon who you are connecting with and how actively you link up with your trading partners. A closer look at the flow of goods and information within your business network will possibly reveal that no single network or VAN can address all your B2B/B2C communication needs.

While EDI and, in some instances, the VAN does help you connect, connecting with all your trading partners translates into a significantly higher ROI.  EDI today means more than simply X12; it means supporting multiple standards, formats, and transactions from X12, UN/EDIFACT, and GS1 XML trade messages to a number of non-EDI formats like JSON, flat files, text files, and proprietary XML message formats.

Read more: The truth behind the “competitive advantage” of value-added networks

EDI also means accessing a diverse set of communication methodologies – like AS2, MFTP, FTP, SFTP, and APIs – each with their own set of variables. While transaction formats and transportation methodologies make EDI more versatile, the complexity of handling such varied data formats and communication methodologies creates its own set of challenges, particularly when you consider the ‘BIG VAN’ value proposition.

The ‘BIG VAN’ value prop proudly claims that all members in your value chain are available on the same network or VAN as yours; while true to some extent, this is not an entirely accurate assessment. A VAN connection is by all accounts handy and, in some cases, necessary to interact with some trading partners. But it certainly is not everything.

The right tool with the right EDI transportation methods delivers far more effectively than ‘BIG VAN’ and at a lesser cost.

The Significance of the EDI VAN Interconnect

The ‘BIG VAN’ claim is largely backed by the EDI VAN interconnect. The interconnect is a tool that helps your value added network communicate with other value added networks and facilitates exchange of EDI transaction documents between connected pairs of trade partners. The more partners you connect with, the bigger the benefit derived from your communication network.

VAN interconnects effectively reduce friction between and among VANs, while also reducing the need for new VANs. The largest of the VANs reduce VAN-related confusion within partner networks by making claims to connect to thousands of trading partners; in effect though, ‘BIG VAN’ highlights the characteristics of EDI under which all EDI solutions and VAN partners operate. 

But what about transactions beyond X12 EDI? 

‘BIG VAN’ and the interconnect rely on a steady stream of ISA and GS identifiers within X12 transactions to move data, without which the ‘BIG VAN’ is about as useful as a cell phone without buttons.  While the VAN connection does handle X12, what about images, APIs, or XML files? These are typically not included in ‘BIG VAN’ offerings and, in most cases, require a different product altogether, adding to your overall cost.

A closer look at the VAN interconnect reveals that the reality of ‘BIG VAN’ is very different from the claim; if the interconnect connects ALL VANs then ALL VANs have the same access to trading partners, which means that ‘BIG VAN’ has a very different concern. ‘BIG VAN’ is concerned that it will inevitably be relegated to the stature of an ‘Ordinary VAN’ and without reservation. 

‘BIG VAN’ makes a big claim and living up to that claim is becoming nearly impossible.  This makes all ‘small VAN’ operators a competitive threat – why else would ‘BIG VAN’ make such claims if not to control and confuse the market? The VAN interconnect and image files remove the confusion from the claim ‘the advantage of the network is the network itself’; what else is there to the reality of ‘BIG VAN’?

The Synergy

Architecturally speaking, an EDI solution is actually made up of three components (or solution layers, if you’ll pardon the expression) – the transportation, transformation, and integration layers. While EDI is very effective when it leverages a ‘VAN’ connection, the VAN component is only a fraction of EDI, less than 30%.

Think about your VAN connection in the same way you think about how your mobile phone functions.  Your mobile phone functions by combining the services provided by the phone manufacturer, an infrastructure provider, and a telecom company; similarly, EDI functions by leveraging the synergy of these component layers to work as a synchronous whole.

Components of the ‘VAN Solution’

• Transportation. Along with VANs, this layer works using many other methodologies such as AS2, MFTP, FTP, SFTP, and APIs. Most of these methodologies have been around for a couple of decades now. Your VAN, in fact, may still be using FTP to connect you with your VAN mailbox; if it is not leveraging FTP, it is likely using AS2. Get in touch with your EDI team representative and ask, they should be able to tell you.
• Transformation. The transformation layer facilitates translation between different (EDI) formats. Formats like X12, UN/EDIFACT, GS1 XML trade messages, JSON, flat files, text files, or proprietary XML messages are transformed into formats that your ERP systems can easily understand and use.
• Integration. In the final layer, the transformed message is available to be consumed by the ERP. API connectors have been introduced in recent years to connect you with your ERP in a normalized way, much like the ODBC connector you may have used in the past.  The integration layer can be an API or a connector like ODBC or ODATA – the main emphasis here lies in providing (a) the route for landing the messages and (b) feedback that lets you know whether the order was rejected or accepted. The latter is the target, which requires the least manual input.

Do More Connections Provide More Benefits?

The key word is ‘choice’. If one network has the potential to provide a competitive advantage, do multiple networks offer even greater benefit?

The quantity of available networks is only one criteria that determines how effective your network is.  Connecting to multiple VANs is, frankly, a drain on resources, particularly when all VANs make use of the same VAN interconnect. 

While there is a need to be mindful of the connections available to your trading partners, using multiple VAN connections to stay in touch makes no sense at all. It is like having two or more cell phones or cable TV subscriptions, particularly when methodologies like AS2, MFTP, FTP, SFTP, and APIs are available.  Many of these options have low or no cost associated with them while VAN costs are subscription based and incur transaction fees that need to be paid monthly, much like that second cell phone that we referenced earlier.

The AS2 Effect

Application Statement 2 (AS2) is used for a reliable and secure transfer of data over the Internet. It provides a direct, unhindered connection with a trading partner and delivers document receipts and real-time tracking without requiring a VAN or a VAN interconnect. Your standard internet connection serves as the transportation layer; it is payload-agnostic, which means you can use the same tool to transmit images and every business has internet connectivity today. 

Unlike a VAN, AS2 does not typically have monthly charges or transaction fees. It reduces the chances of transaction failure by establishing a one-to-one transmission channel, without the need for a middle man, a VAN interconnect, or a ubiquitous VAN. Also, there is a Message Delivery Notification, but more on the MDN at a later time.

Putting It All Together

Now that we have unpacked the ‘BIG VAN’ claim, we can conclude that your EDI solution should provide more than one communication channel, has to be capable of handling a wide range of EDI formats, and MUST integrate smoothly and automatically with your enterprise systems.

We’ve also come to the conclusion that ‘BIG VAN’ cannot support the features that you need without complicating matters with additional software and subscriptions.

That’s why PartnerLinQ is different. PartnerLinQ is not a VAN; rather, it is a highly scalable, dependable, and configurable EDI and B2B communication solution. PartnerLinQ is ‘integration without complication’ that supports integration with Microsoft Dynamics 365 and other ERP systems. It includes an AS2 solution, FTP, MFT, and SFTP and can connect with any VAN, making it the perfect tool for B2B/B2C communication for your EDI and non-EDI partners.

PartnerLinQ also supports API-based ecommerce platforms like Shopify and Magento out of the box, providing your organization a seamless shift between EDI and API integrations; there’s nothing to add and nothing to buy, it’s all in there.

The solution also operates seamlessly between EDI and non-EDI formats – from X12, UN/EDIFACT, and GS1 XML to non-EDI formats like XML and JSON. While there are too many formats to list in a blog, this is a crucial factor that make PartnerLinQ a perfect choice for your EDI, B2B, and API integration and for smooth communication, while decreasing your reliance on ‘BIG VAN.’

The last few decades were marked by widespread adoption of computers quickly followed by automation; in fact, Industry has not stopped advancing since the Industrial Revolution began in Great Britain (Industry 1.0 1760-1840) more than 200 years ago. Now the way we produce, buy, sell, and trade things is undergoing yet another series of changes, perhaps even somewhat of an upheaval.

Modern manufacturers are today enhancing their processes with intelligent autonomous systems powered by digital innovations like Internet of Things (IoT), Artificial Intelligence (AI), and Machine Learning (ML). The once far off dream of smart factories is a reality; we have surpassed the targeted robotic processes and connected systems we once dreamed of and are enabling decisions without human intervention.

Our systems today, with access to more and more data, are growing smarter by the day, ensuring that our world produces more and wastes less. Industry 4.0 is no longer a buzzword, it’s a reality that suppliers and manufacturers across the globe are struggling with, each playing catch-up in a world undergoing a seismic shift.

Connecting to Deliver Experiences

Harnessing the potential of Industry 4.0 means emerging from the operational mindset. Customers today spend less time ‘gathering’ the goods and services they require as they once did and more time enjoying them. The market today is filled with choice and with choices just a few clicks away, they can spend more time on experiences that engage them personally.

Today’s consumer is all about convenience, shopping availability over price. A recent article cites 75% of millennials value experience over things and expect additional utility from the brands they patronize. The experience is derived from the utility offered by access to goods and services. It becomes business-critical for brands to understand evolving customer desires and deliver experiences that delight.

For manufacturers, factors like on-time delivery, responsiveness to demand, and seamless partner connectivity all add up to a memorable brand experience; as a result, organizations need to augment their digital supply chains across here-to-fore traditionally siloed business areas like manufacturing, planning, logistics, R&D, after-sales services, and maintenance.

The digital supply chain seamlessly connects partners along the value chain and enables organizations to fully realize their Industry 4.0 vision by accommodating design, manufacturing, logistics, inventories, and even asset management.  Industry 4.0 means connectivity and it involves wide areas of your business.

Building a Connected Digital Supply Network

Nearly everyone I talk to these days is on a path to building a connected digital supply network; while they are on the same path, the journey towards Supply Chain 4.0 is different for every business. What has become critical is an understanding of the components that make a digital supply chain reliable, flexible, and efficient.

• Customer-Centric Design

The customer needs to be the front and center of all supply chain planning. Organizations with an in-depth connection with the end-client can monitor their behavior and analyze trends and innovate accordingly. Smart solutions and intelligent interfaces capture real-time data on customer behavior from the live environment and help design customer-centric supply chain and manufacturing processes.

The product development process needs to be deeply integrated with this design concept. In fact, the entire demand chain needs to be understood, documented, retained, and related; only then can you have a deep understanding of your Order to Cash, PO to Payment business processes and realize how and where to make improvements.

• Real-Time Visibility

Siloed functional processes affect an organization’s flexibility, leading to long and cumbersome planning cycles. All too often one process ends and another begins, without bringing about an abrupt end to progress between business units.  Seamless communication and synchronized units provide a unified, real-time view of both supply and demand chains. These processes enable optimization of workflows and include inventory and other services once thought to the outside of the ‘norm’. 

Tracking these data, and further still these transactions, helps increase supply chain visibility and productivity, assisting managers and planners to make informed decisions that are based on reliable insight.

• Timely Delivery

Reliable and timely deliveries top the list of priorities for today’s customers and factors in the convenience of today’s consumer demands. Timeliness is a critical supply chain component that can make or break the customer experience; when the customer reaches for your product and it’s not where they expect it, they can very easily reach for another. Whether they’re reaching for a substitute product or another retailer, the outcome is the same; there’s an opportunity cost for your business and the consumer.

Companies that prepare to leverage Industry 4.0 capabilities can streamline logistics, guarantee better delivery experiences, and reduce out of stock conditions with seamless communication. Warehouses can monitor storage conditions, optimize delivery schedules, and quantify inventories and reorder points, which are often tragically overlooked.

By simply looking ahead to real-time weather and traffic updates with connected vehicles, we can adapt to the best routes based on supply and demand activities and ensure our products and services reach their intended targets on time, every time.

A Digital Supply Chain for Your Next-Gen Intelligent Enterprise

While the ‘chain’ metaphor explains the underlying utility of a supply or demand chain – connected and sequential – it simultaneously depicts a sense of flexibility and strength. The ‘chain’ implies a connection from one point to the next. The business environment today also requires responsiveness and agility which cannot be ignored.

Today’s digital supply network needs real-time insights that drive supply chain visibility, supply chain planning, communication, analysis, and execution – an orchestration of interactions across all critical business units, which is no longer a chain but more of a continuous strap. While the chain metaphor persists, the links previously used to identify business units fades into the background emerging as one continuous loop through which a truly flexible organization enables work and data to flow seamlessly across functional areas. This allows quicker issue detection and resolution, effectively reducing operational and financial risks.

Intelligent technologies power intelligent enterprises; when these are combined as a synchronous whole as they exist in Industry 4.0, they dramatically improve an organization’s ability to navigate the digital economy of today and deliver an experience that exceeds customer expectation.

We’re not quite sure what’s going to happen with retail in the future and we certainly learned a lot in 2020.  Together we learned about retail, about our businesses, and about our supply chains. We learned about control and that we may not have had as much control over our supply chains as we once thought. The transparency and visibility into our networks were far less than we had imagined, and we learned that while today may look bright and sunny, dark clouds could easily occlude the light.

Regaining Control to Drive Customer Experience

While the retail world scrambles to respond to the ‘new normal’, it is a time to look back at all that happened and analyse if we could have done things differently.  The one positive to emerge from 2020 was the lessons to be learnt from the pandemic’s impact on the retail supply chain. Large-scale disruptions highlighted key areas for retailers to focus on for improving their business models. Modern retailers must now turn the lessons learned into opportunities and as motivators to chart a course to the future.

Many of the opportunities for improvement relate to areas of business where customers are indirectly impacted, such as partner-to-partner alignment and communication as well as processes like transaction management. These behind-the-scenes areas have a broad impact and could greatly benefit from automation, which became apparent during last year.

Streamlining manually intensive processes is another area that could benefit from the lessons learned in 2020. Executing on these opportunities and others serve to free up time, energy, and resources bringing focus on more strategic tasks.

Retailers of today need systems that generate more accurate forecasting, compelling pricing, and efficient sourcing. Enterprises with clear view of their inventories, customers, and business processes will effectively harness these operational advantages to drive greater internal efficiencies and enhance their customer’s experiences.

The Need for Transparency and Visibility

The restrictions placed on businesses great and small as a result of the pandemic led to prioritization of short-term and tactical strategies and short terms fixes such as activating alternative sources and injecting more capital into broken processes to prevent further disruption. These interim solutions to larger issues require additional visibility into the supply chain, which most organizations lack. 

When visibility is limited, demand, inventory, and supply chain data remain dispersed or siloed. While legacy data integration solutions can unify information from different systems, the process involves a lot of time and cost and must be repeated as the business evolves.

A growing number of organizations function on a global scale and deal with widespread and complex supplier networks, which they need to track precisely. In addition, retailers need to address customers’ demands for rapid order fulfilment, curb-side deliveries, and an evolving regulatory landscape when it comes to traceability and transparency.

Today’s retail organizations require a unified supply chain solution that delivers a comprehensive view of the supply chain, is auditable, and includes history and traceability. Organizations have a growing need for end-to-end and in-depth visibility to generate granular data sets, which can then be leveraged to provide actionable intelligence and insight into what the future may hold. Insight leads to better anticipation of supply-side challenges and enable real-time decision-making in the face of challenges, opportunities, and market conditions.

The Modern EDI for Integrated Communication

PartnerLinQ provides a digital supply chain connectivity solution that supports diverse file formats across your trading partner network, while also providing seamless integration between ERP, WMS and TMS platforms and ecommerce platforms, digital marketplaces, B2B portals, and social channels.

It uses intelligent EDI processing and unique field-mapping techniques to automatically reconcile data formats and dramatically reduce onboarding time, allowing customers to derive immediate benefits from a direct communication channel. As an end-to-end supply chain connectivity solution, PartnerLinQ puts you in complete control of your business by providing increased flexibility, full visibility, and deep integration.

PartnerLinQ for Centralized Control and Visibility

PartnerLinQ was designed for rapid implementation, scalability, and flexibility. This makes it the perfect data interchange solution for any organization. It supports both VAN-based and direct-to-partner connections and gives businesses the freedom to choose multiple methods of implementation at the same time and on the same platform.  

A centralized management console allows organizations to easily monitor performance, identify transaction errors and their causes – whether API, CSV, EDI, JSON, XLS, or XML – and generate statistics on the progression of their inbound and outbound transaction sets.

PartnerLinQ can also generate alerts when an event occurs and alert your team to high-priority customer interactions, helping rectify errors the moment they occur and keep key customers satisfied. The strength of a modern business lies in the scale and depth of visibility across its supply chain network. A digitally connected supply chain helps you regain control by leveraging communication across upstream and downstream channels.  PartnerLinQ’s unified supply chain solution brings together partner setups, document exchange configurations, API support, and business rules within one robust platform to enable informed decision-making and mitigate whatever the future may bring.

The Importance of a Connected Supply Chain

As we put a highly turbulent year behind us, there is one lesson that businesses will take with them into 2021: be prepared for the unexpected. The chain of events that will forever define 2020 impacted businesses across industries and around the world.

The pandemic took nearly every business by surprise, regardless of scale, sending waves of disruption across most supply chains. Supply chain in general nearly came to a grinding halt due to global lockdowns and subsequent changes in consumer behavior and demand. This consequently impacted factory output, with nearly every warehousing and transportation company finding their operations, their businesses, themselves, and their families at risk.

We’re all consumers at some level and depend on supply chain leadership. Supply chain leaders have to constantly lift, shift, and adjust plans; they have to be prepared for the predictable and the unprecedented. Labor, infrastructure, cybersecurity, natural disasters, even weather and fuel, contribute to transportation disruptions.

The entire nature of the supply chain has changed with 2020, resulting in a different focus for every participant. There’s a noticeable shift from focusing on savings to increasing velocity, with an increased focus on agility and survival  – survival by way of developing collaborative and connected supply chain networks that deliver on expectations.

Focusing on Supply Chain Connectivity

A successful supply chain strategy delivers increased responsiveness and intelligence, which fuels informed decision-making and, with a modicum of luck, leads to success. Focusing on some key areas can enhance supply chain connectivity and equip enterprises to deal with what the future holds.  Electronic Data Interchange or EDI is one of those key areas.

Visibility

Businesses that rely on outdated processes and disparate IT systems across their supply chain operations struggle to deliver efficiency, responsiveness, and insights – all of which are now imperative for prolonged success. The lack of real-time access to information reduces visibility, which in turn limits the ability to respond to supply chain risk. These risks are amplified when not identified as such, or are wholly unprecedented, as the case with 2020.

A digitally connected supply chain, on the other hand, offers businesses a way to leverage communication and access the insights required to meet customer expectations, something that is just not possible with a paper-based process, or one that is highly dependent on human interaction.

Managers can more efficiently and effectively manage supply chain operations when they can see the data and understand what’s going on in near-real time. Deep insights and real-time information keep supply chain decision-makers on point at a place where they can improve performance.

Flexibility

While visibility is the starting point that provides insight, supply chain managers also need flexibility. Flexibility is what it takes to get the job done when an opportunity does present itself.  If you had visibility into the future, you might have bought into Bitcoin. If you were charting supply chain events during 2020, you would have noticed ripples.

A run on frozen food when people were asked to remain at home had a predictable impact on refrigerated food products weeks later, when an overburdened grocery supply chain struggled to resupply frozen food products.

Nearly the same impact was observed with the production of paper products where carriers transporting finished goods were repurposed to carry raw materials, not even making a dent in the overall supply of finished paper until very recently. Lastly, there’s an oversupply of hand sanitizers and a shortage of ordinary alcohol throughout the supply chain today.

Look carefully and opportunity presents itself in these scenarios again and again; insight is what drives supply chain managers to capitalize on these opportunities.

Integration

Integration of suppliers, customers, and other partners has become a critical component following visibility and flexibility; one can only be as flexible as your supply chain connectivity solution allows.

Suppliers, customers, and other partners often rely on different communication standards, data formats, and integration methodologies for consistent connectivity and communication. The result is a very intricate and complicated web of B2B and B2C networks.

While electronic data interchange (EDI) may be a preferred method of supply chain connectivity and communication, today’s competitive landscape is very different than yesterday and will be even more different tomorrow. B2B and B2C interoperability requires real-time collaboration, end-to-end visibility, and an increased flexibility among supply chain partners.

Taking Control of Your Network with a Digital Supply Chain Connectivity Solution

PartnerLinQ’s unified supply chain solution delivers end-to-end digital connectivity for your enterprise at the speed of business. It puts you in complete control by providing increased flexibility, full visibility, and deep integration into the enterprise where you need it. PartnerLinQ is a complete supply chain connectivity solution that seamlessly integrates your multi-tier global networks, channels, and marketplaces to your enterprise.

Backed by more than 25 years of integration expertise, PartnerLinQ ensures that you have a resilient and connected supply chain capable of overcoming the challenges of today and the unexpected threats of tomorrow. Purpose-built for B2B and B2C communication for your EDI and non-EDI trading partners alike, PartnerLinQ delivers true integration without complication.

• PartnerLinQ enables frictionless partner onboarding as it is easy to use, configure, and maintain.
• Centralized business rules, reporting, and alerting ensure that your team is instantly aware of any issue, allowing them to take action right from the home screen.
• Hosted on the cloud, PartnerLinQ ensures infinitely scalability and capability to process thousands of transactions per hour. There’s no hardcoding and nothing else to buy – it’s all there.

PartnerLinQ digitally connects you and your partners to bring seamless communication, unparalleled agility, and superior operational intelligence to your fingertips. It will empower you to take complete control of your supply chain network and overcome the disruptions of today and those no one saw coming. If a unified supply chain solution is what you expect from your EDI platform, talk with our experts.