On a warm morning in Jackson Hole, Wyoming, at a symposium in 2005 the Chief Economist and Director of Research at the International Monetary Fund (IMF) made the following statement…

“While the techniques and instruments to absorb fluctuations have improved, there is uncertainty about how they will perform in a serious downturn.”

The speaker was Ragham Rajan and while he was widely ridiculed at the time, his speech would prove to be prophetic. The 2007-08 financial crisis to follow occurred because market changes and advancements were concentrating risk despite appearing to diversify risk.

The Great Disruption

The world is witnessing an unprecedented level of disruption beginning with COVID-19, followed by supply chain issues, and a growing disruption within the labor market. The Bureau of Labor Statistics reported the flight of workers from the hospitality industry in September, with a reported 863,000 leaving their positions, fully 6.6% of the hospitality workforce. Across the world we see acute shortages for commodities, including computer chips, furniture, and mobile devices among them. Fortunately, there are no nationwide shortages of food. Although in some cases we might have certain foods with low inventory, food production and manufacturing are widely dispersed in North America. Global Industrialization is suffering, and many manufacturers in the US are reporting a wait of more than 90 days to procure materials and assemble parts to make their products.

The Disruption Today

Beyond the supply chain shortages and bottlenecks there are multiple causes for disruption. The emerging cause can be attributed to a shortage of labor, especially truck drivers, which has stalled production operations across plants, distribution points, and delivery centers. Despite rising unemployment, the gap between labor and unfilled positions is increasing.

With global production chains divided into specialized links over many decades, different industries have become inextricably connected over a period of time. Supply shocks have spread across unlikely industries, such as automobiles and semiconductors, or food and fertilizer.

Perhaps an even more visible cause for disruption lies in oversea shipping. The port crisis in the US has received global attention over the last year due to the immense buildup of ships and the never-ending influx of cargo. What supply chain professionals initially viewed as temporary is now threatening to change global shipping infrastructures from the size of ships to business practices, which relied on speed rather than on efficiency, availability, or visibility. Container ships are now circling ports and remaining at sea for longer periods increasing costs. Sea containers cost more to ship, resulting in exorbitant prices, and the accumulation of goods at shipyards, rail yards and warehouses, a direct result of the aforementioned labor shortage, dominated by a shortage of truck drivers.

Supply Chain News

Attending a supply chain conference last week for the first time in more than 18 months, I had an opportunity to listen to several speakers. One by one each delivered his or her view of what happens next, after the great disruption.

One speaker stated simply, “Supply chain is sexy again” and that caught my attention, for starters, I would agree. Having been largely automated and then ignored, the supply chain is again making news and having work in the supply chain for many years, there is more than a passing interest from John Q. Public on Supply chain matters. The speaker went on to talk about a financial newspaper with wide distribution. The paper, the speaker continued, published a mere handful of supply chain articles each month while in recent months, that handful had exploded to several articles every day. The articles, looking more critically now, are well beyond a single new outlet and appear to have a wide array of supply chain perspectives. Reflections of the articles range in impact from the DOW to the NASDAQ and from Retail to CPG and from staples to emerging technologies and in the virtual world these articles are boundless, including this one, which brings us to the following observation.

Stress Testing the Supply Chain

The string of supply chain disruption following the pandemic has resulted in the biggest stress test for supply chain leaders the world over, retail executives in North America anticipate issues to last beyond 2022. What appeared at first to be temporary has now turned into a series of long-lasting setbacks, some perhaps resulting in a permanent state of disruption in some industries. Considering the nearly two years since the onset, when and how these disruptions will end remain a matter of conjecture. The answers are not to be found, not in anyone’s tea leaves, not yet.

The Future of Supply Chain

In order to future-proof, supply chain leaders are facing factors of change that have not been previously considered or discussed, solutions from worker migration to flexible labor practices and the movement of sourcing to new sourcing centers in emerging markets or those which can be more closely controlled or deliver an environmentally neutral position. The solution is in resolving multiple issues in the supply chain as it did way back when plastic hangers seemingly changed to black overnight.

The Solution Approach

Renewing the approach to transparency and visibility across the supply chain is critical in light of the uncertain future in this period of the Great Disruption, now clearly extended, with no end in sight. Increased transparency can better prepare stakeholders to deal with changing regulatory, environmental or compliance requirements while solving supply chain dilemmas. Visibility, through better partner communication, is becoming increasingly important to supply chain leaders that I spoke with at the conference. The importance of end-to-end communication with suppliers and partners across the trading network from their perspective cannot be overstated. Through the right technology, organizations can ensure that the appropriate information is collected, stored, and disseminated, and when partners are onboarded quickly to meet these unexpected scenarios, the results are a positive impact on business and on other concerns.

Supply Chain Advantage

The PartnerLinQ advantage is its hybrid cloud architecture and easy partner onboarding, PartnerLinQ delivers a smarter B2B/B2C Integration platform with automated End-to-End Workflows and includes business rules for omnichannel integration.

PartnerLinQ’s unique approach to supply chain can help your organization communicate with your partners rapidly, ensuring end-to-end digital connectivity across all functional areas and through a centralized visibility platform.

PartnerLinQ zeroes in on issues, tracks them, and provides detailed analysis of all of your partners, including all of their inbound and outbound transactions and can generate alerts for specific partner events, delivering the insight your users need to address supply chain issues immediately.

Scan2EDI converts your manual process into electronic transactions using robotic process automation, optical character recognition, document management software, business process outsourcing, and artificial intelligence. Scan2EDI offers application integration advantages including PartnerLinQ’s ERP Integration Framework.

Instant Ocean Visibility provides container status at your fingertips. Integrated, automated, and reliable, your port – your container, Instant Ocean Visibility removes human intervention from container tracking, eliminates endless web searches, eliminates phone calls & email and eliminates voice messages and call backs.

Take control of your supply chain in the present and forge a new one for the future with PartnerLinQ. Talk with our experts to learn more.

By Kevin Balentine, PartnerLinQ

Building a New Resilient Supply Chain

The global marketplace today can perhaps be described as volatile. Prices are on the rise, shortages are popping up unexpectedly and in unexpected places.  Many major retail grocers are expecting center store sales to increases, an indication of things to come.

While supply chains have become more extensive and interconnected, they have also shown unprecedented instability in the face of disruption. In the wake of COVID-19, the fragile stability of lean supply chains found difficulty in recovering quickly in the face of disruption.  What has emerged is a succession of supply side ripples across multiple industries. The ripples collide until at last they reach the end of the line and, similar to the domino effect, as one chain ends another begins in sequence.  Many of the assumptions upon which the lean manufacturing model was created, were undone by market and environment variables that emerged during the onset of the COVID disruption.

Organizations are beginning to accept a pretense of recovery amid a truly formidable challenge of accelerated customer demand and labor shortages, and while research indicates that retail sales can grow by as much as 10.5% to 13.5% to generate more than USD 4.4 trillion in this year, there are concerns. Having undergone unprecedented and unwelcome change throughout the past year, suppliers require stability and flexibility to tackle the surging demand. Resisting instability forms the key priority for retail suppliers, which brings focus to resilience.

21% That’s the number of respondents in a recent Gartner survey who affirmed that they have a resilient network at present. Giving context to the figure, resilience implies elevated visibility, persistent velocity in moving product from source to destination while avoiding supply chain constraints. In this current moment of volatility in the market, it is imperative for retail suppliers and retail enterprises to increase their supply chain resilience.

Becoming more resilient is no longer a luxury for supply chain leaders. The long-standing tradition of lean manufacturing and its entrenched philosophy will be the challenge to overcome. Supply chains need to be efficient as well as resilient, and practices such as redundant supply chain operations, alternative factories, and ample safety stock need to be developed in parallel with productivity and performance improvements.  Supply chains also need to maintain compliance substituting lesser performing partners for those more suited following the COVID disruption. The widespread disruptions affected supply chain monitoring and audit and while enforcement may have been relaxed, performance improvements can only be brought about by effective monitoring and accounting. In order to holistically build a resilient supply chain network, retail suppliers need specific data elements to be incorporated into their supply chain and a robust solution methodology which combines five important elements is key.

Connectivity

A surefire approach to building supply chain resilience in retail is ensuring anytime, anyone, anywhere communication, systems need to be ‘access anywhere’ supportive of SSO (Single Sign on) and active directory. Manual partner-to-partner communication requires a lot of paperwork and must be reduced in light of staffing shortages.  Manual communication methodologies lead to errors and errors mean more human intervention. Automatic and secure document flows compatible with multiple enterprise level system and capable of a variety of data interchange formats and in real time delivers resilience.

Flexibility

A significant aspect of resilience is ironing out friction within the network. A resilient supply chain must be flexible and able to fix critical issues with the least amount of effort.  ‘Fix-on-the-fly’ functionality reducing human interaction increases flexibility. An efficient business rule manager is key to incorporate such flexibility. Reusable business rules ensure seamless partner onboarding and transaction integration.  Reusable sets of business rules allow for the conservation of scarce technical resources and ease of use.  The addition of reusable rules to rule sets to overcome existing issues, and proactive alerting based on business rules means time to make a correction where and when necessary. Change, through a business rules engine can be automated and in real time. Audit functions mean changes can be rolled out, and rolled back if that become necessary.

Adaptability

Perhaps the greatest lesson that the past year has taught suppliers in retail has been the importance of adaptation. The transition to digital and the prominence of ecommerce platforms has been well documented in the retail industry. An omnichannel strategy covers all potential channels for distribution and sales. An omnichannel strategy makes sense amid market disruptions such as we’ve seen this past year and a half.  An omnichannel strategy means demand can be met with convenience and speed. While a stand-alone omnichannel strategy as a solution is one way to meet demand, leveraging a common process workflow to bring transactions in or out of the enterprise the same way every time means an increased ability to create multiple trading relationships and do so quickly. By eliminating the need for additional support or maintenance, a common process workflow takes partner on boarding to a new level while increasing the utility of business rules reduces the dependencies on map and mapping activities. Combining centralized B2B communication with such a workflow results in a highly independent system in which transactions and business processes are handled automatically, accounting for connection changes, partner onboarding, acquisitions, mergers and complete enterprise migration without adding disruption.

Accountability

With much of the COVID disruption behind, and planning and change ahead, compliance has never been more important for retail suppliers.  A flexible and effective event notification processor to stay on top of supply chain events and issues in real time becomes a valuable tool. Such rules-based processing must be backed by comprehensive audits, reports, and analytics.  Such tools must be visible across the internal supply chain operation. Transaction transportation, transformation and integration tools must include analytics to ensure consistent business operations, keeping disparate teams in touch with the latest goings-on in the supply chain domain.

The Way Forward

Accepting resilience is just the first step. The path includes overcoming challenges like supply chain and labor shortages and success in resilience is achieved by combining five key elements:

• Centralized communication across multiple methods, formats, and platforms
• Flexible business rules, business rules management, and alerting.
• An adaptive common processing workflow that simplifies onboarding and processing
• Visibility, accountability, and adaptability
• Easy access to these key elements and in one place.

A resilient path will quickly deliver an elevated level of performance, particularly important as the retail industry begins to leave the COVID disruption behind and starts to engage with the new normal.

While the number and complexity of supply chain initiatives seem to grow season after season, a few remain on the top of such initiatives.  A combined study of supply chain leaders completed by Bain & Company and Microsoft identified digital agility and resilience as top priorities in their choice of supply chain software. The study also indicated that many supply chain senior executives, who once viewed their supply chain as a “cost center,” now see them as a “strategic capability.”

What the study appears to indicate are a number of strategic areas for future-proof investment, the ability to generate granular data sets to enable in-depth visibility and provide actionable insights, and of course, an omnichannel strategy that ensures consistent customer experiences across websites, mobile apps, social media accounts, and brick-and-mortar stores.

Intelligent Technologies to Drive Smart Supply Chains

Granular data, in-depth visibility, and actionable insights naturally come together conversationally when we begin to reconstruct business strategies, post COVID-19. Solutions that store transactional details provide granular data sets, which then provide much needed visibility that generates insights across partners, customers, and channels.

When an omnichannel strategy exists, the combined insight provided by solutions that store transactional details allows for advanced customer segmentation, empowering companies to build more detailed, customized experiences based on the needs of the partner, customer, or channel populations and experiences. No wonder then that the most successful brands are looking to harness intelligent technologies to adapt to fast-evolving consumer demands and market challenges.

While some may believe a lack of resources or investment opportunities are inhibiting the next steps, supply chain leaders have begun to realize they need to proactively seek resources or opportunities, anticipate supply-side change, and be somewhat agile themselves in order to make decisions that increase sales avenues and address customer needs.

Why Customer Insight?

The market is full of options and today’s customers have an abundance of choices, many of which are just a few clicks away. Working from home has greatly reduced travel times to and from work. It follows that the general population can spend more time on experiences that engage them personally and, according to a recent survey, 75% of millennials value experiences over things.

Experience, or more specifically, a positive experience, is derived from the utility offered and a utility that offers easy access to goods and services is more preferable to price. The outcome of this level of business-critical thinking suggests that it has become imperative that brands begin to understand evolving customer desires and delivery experiences that delight, which brings us back to strategic areas for future-proof investment.

Combining strategy and future-proof investment together ensures that the customer is at the center of supply chain planning. Only those organizations that have an in-depth connection with their customers can monitor their behavior, analyze trends, and select the right channel to maximize customer reach and engagement. Sellers must ensure that products and services are available to their targeted buyers and on all channels.

Businesses with an omnichannel presence enjoy 90% higher customer retention over those that do not. Adding availability and convenience by way of an omnichannel strategy ensures consumers can switch between devices and screens to complete a task. Creating digital for targeted buyers on all channels, generating granular data sets to enable in-depth visibility, and providing actionable insights brings it all together.

Integrated Platforms for Data-Driven Supply Chain Transformation 

Cross-channel insight is not likely to be found across multiple integrations or within a
“black box” infrastructure that is several decades old. Modern organizations need modern integrated platforms that work with smart solutions and intelligent interfaces. Many modern organizations are now enhancing their processes with intelligent autonomous systems powered by digital innovations like the Internet of things (IoT), artificial intelligence (AI), and machine learning (ML) to design a truly customer-centric supply chain.

Modern integrated platforms are AI/ML-enabled, can gather data from touchpoints across channels and partners, and deploy advanced data analytics that help analyze the information to find inefficiencies and potential ways of improvement. Such data-driven approaches help supply chain leaders forecast demand, get real-time updates across the network, and track product movement from factories to the shopping floor.

How AI Enables Channel Discovery and Optimized Delivery

Using the business needs and supply chain challenges described in this paper, we have identified five ways to introduce IoT, AI, and ML into supply chain initiatives to help companies select the most optimized integration channel and ensure uninterrupted delivery to maximize revenue generation:

1. Streamline partner onboarding: AI can automate and streamline the complex processes associated with managing channel partners, particularly if there are a lot of trading partners, a number of repeatable processes, or a large number of paper-based documents. AI helps identify repeatable processes based on a partner’s system configuration and data formats to speed up the partner onboarding process and ensure faster channel deployment.
    
2. Use business insights to pick the right channel: Manufacturers use a range of channels to sell products and, as those channels increase in number and in complexity, manufacturers need data to maximize the revenue produced through each channel. Solutions, which store transactional details and provide granular data sets, can be leveraged to deliver visibility. Visibility generates insights across partners, customers, and channels, and contributes to better decisions. Solutions that leverage real-time data from the live environment, and then use AI and advanced analytics, can help pick the right channels in which to invest. At this point, we can probably agree that better decisions lead to better outcomes.
    
3. Customize customer journeys: The world’s most recognizable and successful brands harness intelligent technologies to adapt to fast-evolving consumer demands, market conditions, and market challenges. IoT, AI, ML, big data, and easy-to-use analytics can be used to create in-depth customer profiles based on external data such as demographic models and purchasing behavior. Solutions that store transactional details allow for advanced customer segmentation, empowering companies to build more detailed, customized experiences based on the needs of the partner, customer, or channel population, where delivering a consistent brand experience facilitates customer engagement at the right moment and in the right channel.
    
4. Empower channel partners: Maximizing channel revenue also depends on how effectively supply chain partners like dealers, retailers, and distributors can attract new customers and deliver products via a compelling customer experience. A supply chain platform that provides seamless and timely integration with intelligent technologies will provide partners better tools along with the ability to deliver at the customer touchpoint.  Selecting smart solutions with intelligent interfaces empowers channel partners.
    
5. Measure performance: Leveraging access to data across channels and partners, modern organizations can effectively measure not only partner performance but their own performance in terms of sales, reach, engagement, and the depths of those engagements. Translate those processes into the selection of a new partner. Compare a partner who can process orders and invoices against a partner who can process orders and invoices, contracts, and chargebacks, and also maintain inventories; it’s a new game and works very similarly in the freight and logistics space just as well. For instance, say, you have two transportation service and logistics providers (TSLs) pitted against each other. While the first one can process shipments and invoices, the other can process shipments and invoices plus offer warehouse services such as the ability to pick, pack, and ship automatically, based on your need to supplement your business where and when needed. Selecting solutions with built-in reporting empowers your business by delivering the capacity to measure and display your own performance.
    

Toward an Automated Channel Discovery Process 

Market research has shown that digital tools can automate 80-90% of supply chain planning, and digital technologies such as AI can reduce inventory by up to 75%. In order to achieve a fully AI-powered supply chain, they will need a holistic view of all operations including application integration, along with an understanding of their business goals.

Smart solutions with intelligent interfaces deliver granular data and AI-powered platforms close the gap between channel performance and desired business outcomes. An optimized solution, one without human intervention, produces a self-driving supply chain. Such a supply chain reduces delays, costs, and losses in revenue, and delivers precision to a well-defined channel strategy.

About PartnerLinQ: Enterprise Connectivity at the Speed of Business

PartnerLinQ is an innovative, process-centric, easy-to-use integration platform that enables API-led, cloud-native integrations. It easily handles both standard and proprietary file-based formats, including custom integrations. The solution is well suited for retail, e-commerce, wholesale, transportation, 3PL, as well as distribution, digital, and analog partner extensible platform. It helps your team achieve operational efficiency and gain real-time visibility.

PartnerLinQ was designed and developed by a team with more than 25 years of deep integration experience.  The PartnerLinQ team has been providing industry-focused leadership in technology and consulting and in the development of innovative solutions that drive global supply chain transformation from the factory floor to the consumer’s doorstep. PartnerLinQ integrates natively with Microsoft Dynamics 365, while also providing robust support for more than 70 ERP systems and ecommerce platforms. PartnerLinQ is a completely integrated solution that consigns big VAN and iPaaS solutions to the past. PartnerLinQ is a modern platform with the technology of tomorrow, providing enterprise connectivity at the speed of business today.

Modernizing the Retail industry through PartnerLinQ

Introduction

No-one could have imagined how our way of life would be transformed by the summer of 2020. Changes in our daily lives, changes in our needs, wants, and desires have impacted individuals and businesses alike as we continue to struggle with the vagaries of life and the ‘new normal’.

The world is still unfolding and evolving. With the arrival of every new season, business reacts to a landscape marked by turbulence and turbidity, clouding our vision of the future or at least how we envisioned it. All the while, technological innovation continues as digital interventions work out difficulties of the new normal and hold the key to connecting and enabling disrupted supply chains, displaced societies, interrupted markets, and businesses trying to survive and thrive.

Challenges to the Retail Supply Chain

While all industries have, and many are still struggling with the effects of this past year and a half, some clearly bore a bigger brunt than the others. In case of retail, grappling with ‘change’ has been a challenge for most retail establishments over the last couple of decades. The severe impact on their supply chains in 2020-21 has accelerated its growing need for transformation like never before.

The beginning of the pandemic saw people rushing to the stores to stock up on all varieties of items. The surge in demand, however short-lived, brought new volatility and the closing of factories and assembly plants the world over has added layers of stress to an already stressed system.

While large swathes of the population went in and out of quarantine, the retail supply chain overall was damaged by a drastic fall in the availability of products used for everyday life. The spikes in demand this spring and the subsequent turmoil were exacerbated by supply disruptions on one hand and the prolific growth of e-commerce on the other. As borders closed and equipment were redirected, shippers and carriers struggled to get raw materials to the factories and distribute finished goods across the supplier value chain.

Consumers too were sceptical about venturing out to a store, with many taking online purchasing seriously for the very first time; by some estimates, e-commerce achieved its next decade’s forecasted growth in just six months. Even after brick-and-mortar shops were back in operation, e-commerce retained its newly broadened share of retail sales.

The New Consumer Market

The digital experience has impacted all our lives over the last 18 months. As human beings, the way we communicate, teach, shop, pay, learn, and entertain ourselves have all taken a digital turn on what we used to call the information superhighway. We have also taken more kindly to merchants and businesses that changed their modes of operation quickly and reacted to this new sort of normal.

These ready-to-engage-and-win establishments came up with creative and innovative ideas to address our needs and kept our lives moving forward, not to mention our sanity. As consumers, we now seem to expect all businesses to understand our immediate requirements, adapt accordingly, and provide an experience that has a long lasting and positive impact on our daily lives.

Adopting Digital Supply Chain Solutions to Address Challenges

Events like 2020-21 do not always have easily available solutions; more importantly, the same set of solutions often cannot be repurposed or retooled to address every crisis or every business, and certainly not as quickly as was necessary in the past year or so. Often, when businesses set out on a new market such as this, they are at a loss trying to determine where to begin and for some retailers, the crisis was an inflection point that allowed them to reassess their entire business processes.

A majority of business leaders agree that the most effective approach is to start by developing a deep understanding of the technology you possess and then working out how such technology can be best utilized to address your immediate needs. While early digital adopters can focus more on accelerating their transformation initiatives, they may need to add some additional capabilities to an already robust order management system or quickly enable services like buy-online-pickup-in-store (BOPIS) and ship-from-store.

On the other hand, organizations that have delayed their digitalization or modernization efforts are now caught in the cross-hairs of unalterable market forces. In addition to a lack of online presence, consumer-facing retailers are facing completely new logistical challenges to facilitate curb-side pickup and consumer delivery. Now, they have to prepare for an environment where a significant percentage of their sales will be forever altered and come from online sources and much more quickly than ever envisaged in any digitalization or modernization discussion.

Keeping Up with Demand

Big change takes time and with stores getting shuttered and with customers rapidly turning to e-commerce for day-to-day requirements, time is something most retailers and suppliers to retail do not have. Brick-and-mortar establishments are realizing that an online presence is imperative for survival and effective consumer models are what retail suppliers call necessary in the new marketplace

Where deploying an online store would take a few months under normal circumstances, the new ‘normal’ has sped up that requirement. Many a retail technologist has been pleasantly surprised by how quickly they could cut through the red tape to facilitate technology that supported new order fulfilment models. Business teams are welcoming collaboration with their technology counterparts to arrive at a holistic strategic approach for the entire organization.

While early and rapid implementations may not always be perfect, engaged technology partners can get off the blocks in weeks. Once the stores ‘re-open’, organizations can begin migrating back to further optimize and enhance their online capabilities, while keeping their businesses running. This is where having a strategic technology partner like PartnerLinQ can help immensely.

Unified Supply Chain Solution to Increase Visibility and Drive Alternative Processes

While the pandemic is abating and relinquishing control in many parts of the world, organizations are beginning to blend their learnings from the past with their available capabilities and newly discovered potentials. They will need to be fit for future growth, and be more resilient to subsequent and wide-scale operational risks. Achieving balance will require scaling value chain visibility, risk awareness, and scenario planning.

Today’s landscape demands a deeper understanding of supplier vulnerabilities and enhanced automated workflows. While ordinary supply chain tools provide visibility, driving an alternative supply chain requires much more, including insight into the sales processes and increased visibility into every component of the value chain. Achieving all of this can be a long and arduous journey; but it can be made easier if you have the right set of tools at your disposal.

PartnerLinQ for Resilience, Insights and Visibility

PartnerLinQ’s supply chain connectivity solution connects your business with your value chain – providing complete visibility into capacity constraints across your first-, second- and third-tier suppliers. Its unified platform supports EDI, real-time APIs, and proprietary file-based formats, allowing seamless integration with e-commerce platforms, digital marketplaces, and your value chain.

PartnerLinQ connects directly with your CRM, ERP, MRP, WMS, and TMS systems, as well as your social channels. The PartnerLinQ platform uses intelligent field-mapping techniques to automatically reconcile your business partners’ data formats to your own; this dramatically reduces onboarding times and leading to improved efficiency with instant benefits and direct B2B communication.

PartnerLinQ’s ‘integration without complication’ facilitates value chain integration and connections with hundreds of supply chain partners, while ensuring a single point of management for your team. It packs enhanced analytical reporting capabilities powered by Microsoft Azure’s serverless, scalable event-processing engine at no extra costs.

Hosted on the Microsoft Azure platform, this unified supply chain solution enables API-led, cloud native integrations, simplified B2B communication, and real-time APIs. PartnerLinQ includes the tools that modern retail organizations can rely on now to build their digital partner ecosystem, achieve high levels of operational efficiency, and gain real-time visibility, to be ready to take on tomorrow’s business challenges.

You are probably familiar with this ‘BIG VAN’ claim repeated early and often by the champions of value-added networks (VANs):

‘The advantage of the network is the network itself.’

The claim, like all wide-ranging quotes, is to some extent only relatively true. Its validity depends upon who you are connecting with and how actively you link up with your trading partners. A closer look at the flow of goods and information within your business network will possibly reveal that no single network or VAN can address all your B2B/B2C communication needs.

While EDI and, in some instances, the VAN does help you connect, connecting with all your trading partners translates into a significantly higher ROI.  EDI today means more than simply X12; it means supporting multiple standards, formats, and transactions from X12, UN/EDIFACT, and GS1 XML trade messages to a number of non-EDI formats like JSON, flat files, text files, and proprietary XML message formats.

Read more: The truth behind the “competitive advantage” of value-added networks

EDI also means accessing a diverse set of communication methodologies – like AS2, MFTP, FTP, SFTP, and APIs – each with their own set of variables. While transaction formats and transportation methodologies make EDI more versatile, the complexity of handling such varied data formats and communication methodologies creates its own set of challenges, particularly when you consider the ‘BIG VAN’ value proposition.

The ‘BIG VAN’ value prop proudly claims that all members in your value chain are available on the same network or VAN as yours; while true to some extent, this is not an entirely accurate assessment. A VAN connection is by all accounts handy and, in some cases, necessary to interact with some trading partners. But it certainly is not everything.

The right tool with the right EDI transportation methods delivers far more effectively than ‘BIG VAN’ and at a lesser cost.

The Significance of the EDI VAN Interconnect

The ‘BIG VAN’ claim is largely backed by the EDI VAN interconnect. The interconnect is a tool that helps your value added network communicate with other value added networks and facilitates exchange of EDI transaction documents between connected pairs of trade partners. The more partners you connect with, the bigger the benefit derived from your communication network.

VAN interconnects effectively reduce friction between and among VANs, while also reducing the need for new VANs. The largest of the VANs reduce VAN-related confusion within partner networks by making claims to connect to thousands of trading partners; in effect though, ‘BIG VAN’ highlights the characteristics of EDI under which all EDI solutions and VAN partners operate. 

But what about transactions beyond X12 EDI? 

‘BIG VAN’ and the interconnect rely on a steady stream of ISA and GS identifiers within X12 transactions to move data, without which the ‘BIG VAN’ is about as useful as a cell phone without buttons.  While the VAN connection does handle X12, what about images, APIs, or XML files? These are typically not included in ‘BIG VAN’ offerings and, in most cases, require a different product altogether, adding to your overall cost.

A closer look at the VAN interconnect reveals that the reality of ‘BIG VAN’ is very different from the claim; if the interconnect connects ALL VANs then ALL VANs have the same access to trading partners, which means that ‘BIG VAN’ has a very different concern. ‘BIG VAN’ is concerned that it will inevitably be relegated to the stature of an ‘Ordinary VAN’ and without reservation. 

‘BIG VAN’ makes a big claim and living up to that claim is becoming nearly impossible.  This makes all ‘small VAN’ operators a competitive threat – why else would ‘BIG VAN’ make such claims if not to control and confuse the market? The VAN interconnect and image files remove the confusion from the claim ‘the advantage of the network is the network itself’; what else is there to the reality of ‘BIG VAN’?

The Synergy

Architecturally speaking, an EDI solution is actually made up of three components (or solution layers, if you’ll pardon the expression) – the transportation, transformation, and integration layers. While EDI is very effective when it leverages a ‘VAN’ connection, the VAN component is only a fraction of EDI, less than 30%.

Think about your VAN connection in the same way you think about how your mobile phone functions.  Your mobile phone functions by combining the services provided by the phone manufacturer, an infrastructure provider, and a telecom company; similarly, EDI functions by leveraging the synergy of these component layers to work as a synchronous whole.

Components of the ‘VAN Solution’

• Transportation. Along with VANs, this layer works using many other methodologies such as AS2, MFTP, FTP, SFTP, and APIs. Most of these methodologies have been around for a couple of decades now. Your VAN, in fact, may still be using FTP to connect you with your VAN mailbox; if it is not leveraging FTP, it is likely using AS2. Get in touch with your EDI team representative and ask, they should be able to tell you.
• Transformation. The transformation layer facilitates translation between different (EDI) formats. Formats like X12, UN/EDIFACT, GS1 XML trade messages, JSON, flat files, text files, or proprietary XML messages are transformed into formats that your ERP systems can easily understand and use.
• Integration. In the final layer, the transformed message is available to be consumed by the ERP. API connectors have been introduced in recent years to connect you with your ERP in a normalized way, much like the ODBC connector you may have used in the past.  The integration layer can be an API or a connector like ODBC or ODATA – the main emphasis here lies in providing (a) the route for landing the messages and (b) feedback that lets you know whether the order was rejected or accepted. The latter is the target, which requires the least manual input.

Do More Connections Provide More Benefits?

The key word is ‘choice’. If one network has the potential to provide a competitive advantage, do multiple networks offer even greater benefit?

The quantity of available networks is only one criteria that determines how effective your network is.  Connecting to multiple VANs is, frankly, a drain on resources, particularly when all VANs make use of the same VAN interconnect. 

While there is a need to be mindful of the connections available to your trading partners, using multiple VAN connections to stay in touch makes no sense at all. It is like having two or more cell phones or cable TV subscriptions, particularly when methodologies like AS2, MFTP, FTP, SFTP, and APIs are available.  Many of these options have low or no cost associated with them while VAN costs are subscription based and incur transaction fees that need to be paid monthly, much like that second cell phone that we referenced earlier.

The AS2 Effect

Application Statement 2 (AS2) is used for a reliable and secure transfer of data over the Internet. It provides a direct, unhindered connection with a trading partner and delivers document receipts and real-time tracking without requiring a VAN or a VAN interconnect. Your standard internet connection serves as the transportation layer; it is payload-agnostic, which means you can use the same tool to transmit images and every business has internet connectivity today. 

Unlike a VAN, AS2 does not typically have monthly charges or transaction fees. It reduces the chances of transaction failure by establishing a one-to-one transmission channel, without the need for a middle man, a VAN interconnect, or a ubiquitous VAN. Also, there is a Message Delivery Notification, but more on the MDN at a later time.

Putting It All Together

Now that we have unpacked the ‘BIG VAN’ claim, we can conclude that your EDI solution should provide more than one communication channel, has to be capable of handling a wide range of EDI formats, and MUST integrate smoothly and automatically with your enterprise systems.

We’ve also come to the conclusion that ‘BIG VAN’ cannot support the features that you need without complicating matters with additional software and subscriptions.

That’s why PartnerLinQ is different. PartnerLinQ is not a VAN; rather, it is a highly scalable, dependable, and configurable EDI and B2B communication solution. PartnerLinQ is ‘integration without complication’ that supports integration with Microsoft Dynamics 365 and other ERP systems. It includes an AS2 solution, FTP, MFT, and SFTP and can connect with any VAN, making it the perfect tool for B2B/B2C communication for your EDI and non-EDI partners.

PartnerLinQ also supports API-based ecommerce platforms like Shopify and Magento out of the box, providing your organization a seamless shift between EDI and API integrations; there’s nothing to add and nothing to buy, it’s all in there.

The solution also operates seamlessly between EDI and non-EDI formats – from X12, UN/EDIFACT, and GS1 XML to non-EDI formats like XML and JSON. While there are too many formats to list in a blog, this is a crucial factor that make PartnerLinQ a perfect choice for your EDI, B2B, and API integration and for smooth communication, while decreasing your reliance on ‘BIG VAN.’

We’re not quite sure what’s going to happen with retail in the future and we certainly learned a lot in 2020.  Together we learned about retail, about our businesses, and about our supply chains. We learned about control and that we may not have had as much control over our supply chains as we once thought. The transparency and visibility into our networks were far less than we had imagined, and we learned that while today may look bright and sunny, dark clouds could easily occlude the light.

Regaining Control to Drive Customer Experience

While the retail world scrambles to respond to the ‘new normal’, it is a time to look back at all that happened and analyse if we could have done things differently.  The one positive to emerge from 2020 was the lessons to be learnt from the pandemic’s impact on the retail supply chain. Large-scale disruptions highlighted key areas for retailers to focus on for improving their business models. Modern retailers must now turn the lessons learned into opportunities and as motivators to chart a course to the future.

Many of the opportunities for improvement relate to areas of business where customers are indirectly impacted, such as partner-to-partner alignment and communication as well as processes like transaction management. These behind-the-scenes areas have a broad impact and could greatly benefit from automation, which became apparent during last year.

Streamlining manually intensive processes is another area that could benefit from the lessons learned in 2020. Executing on these opportunities and others serve to free up time, energy, and resources bringing focus on more strategic tasks.

Retailers of today need systems that generate more accurate forecasting, compelling pricing, and efficient sourcing. Enterprises with clear view of their inventories, customers, and business processes will effectively harness these operational advantages to drive greater internal efficiencies and enhance their customer’s experiences.

The Need for Transparency and Visibility

The restrictions placed on businesses great and small as a result of the pandemic led to prioritization of short-term and tactical strategies and short terms fixes such as activating alternative sources and injecting more capital into broken processes to prevent further disruption. These interim solutions to larger issues require additional visibility into the supply chain, which most organizations lack. 

When visibility is limited, demand, inventory, and supply chain data remain dispersed or siloed. While legacy data integration solutions can unify information from different systems, the process involves a lot of time and cost and must be repeated as the business evolves.

A growing number of organizations function on a global scale and deal with widespread and complex supplier networks, which they need to track precisely. In addition, retailers need to address customers’ demands for rapid order fulfilment, curb-side deliveries, and an evolving regulatory landscape when it comes to traceability and transparency.

Today’s retail organizations require a unified supply chain solution that delivers a comprehensive view of the supply chain, is auditable, and includes history and traceability. Organizations have a growing need for end-to-end and in-depth visibility to generate granular data sets, which can then be leveraged to provide actionable intelligence and insight into what the future may hold. Insight leads to better anticipation of supply-side challenges and enable real-time decision-making in the face of challenges, opportunities, and market conditions.

The Modern EDI for Integrated Communication

PartnerLinQ provides a digital supply chain connectivity solution that supports diverse file formats across your trading partner network, while also providing seamless integration between ERP, WMS and TMS platforms and ecommerce platforms, digital marketplaces, B2B portals, and social channels.

It uses intelligent EDI processing and unique field-mapping techniques to automatically reconcile data formats and dramatically reduce onboarding time, allowing customers to derive immediate benefits from a direct communication channel. As an end-to-end supply chain connectivity solution, PartnerLinQ puts you in complete control of your business by providing increased flexibility, full visibility, and deep integration.

PartnerLinQ for Centralized Control and Visibility

PartnerLinQ was designed for rapid implementation, scalability, and flexibility. This makes it the perfect data interchange solution for any organization. It supports both VAN-based and direct-to-partner connections and gives businesses the freedom to choose multiple methods of implementation at the same time and on the same platform.  

A centralized management console allows organizations to easily monitor performance, identify transaction errors and their causes – whether API, CSV, EDI, JSON, XLS, or XML – and generate statistics on the progression of their inbound and outbound transaction sets.

PartnerLinQ can also generate alerts when an event occurs and alert your team to high-priority customer interactions, helping rectify errors the moment they occur and keep key customers satisfied. The strength of a modern business lies in the scale and depth of visibility across its supply chain network. A digitally connected supply chain helps you regain control by leveraging communication across upstream and downstream channels.  PartnerLinQ’s unified supply chain solution brings together partner setups, document exchange configurations, API support, and business rules within one robust platform to enable informed decision-making and mitigate whatever the future may bring.