The retail industry has been rapidly evolving, driven by changes in consumer preferences, technological advancements, and intense competition. Customers now strongly influence product trends through their reviews and social media presence and often perform extensive online research before making a purchase. In 2023, total US retail sales will hit $4.7 trillion, of which online sales will top $1.1 trillion. 

As businesses adapt to the new realities of the digital age, supply chain management in retail (SCM) has emerged as a potential competitive edge. SCM refers to the end-to-end management of goods and services, from raw materials to final product delivery. Retailers can differentiate themselves from the competition by providing a reliable supply chain and supporting sustainability goals. To achieve this, they must invest in tailored processes and application portfolios that improve the customer experience. 

Making Supply Chain Management a Competitive Advantage

Supply chain disruptions are not new, but the COVID-19 pandemic has highlighted the vulnerabilities of global supply chains. Such disruptions can have significant financial implications for businesses. However, proactive companies can navigate these disruptions. For example, Nike used technology to track products moving through outsourced manufacturing operations during the early stages of the pandemic. By utilizing predictive-demand analytics, the company minimized the impact of disruptions. The result? Nike’s supply chain management strategy allowed the company to track “1 billion units at 99.9% readability” Nike was able to limit sales declines in the region to just 5 percent, while competitors experienced much more significant drops in sales.  

Agility & Resilience

Agility and resilience are crucial in today’s fast-moving and consumer-centric world. Traditional supply chains are no longer adequate. Supply chain management in retail needs to be much more dynamic, predictive, and responsive to changes in demand and the product and channel mix. Investing in SCM transformation can provide several benefits for retail, distribution and wholesale, and CPG businesses. It can boost revenue and customer service by synchronizing inventory availability with local cross-channel demand, increasing revenue and margin across channels. SCM transformation can also lead to shorter lead times, accelerate inventory turnover, generate one-time working capital savings that can fund the whole program, and reduce inventory carrying costs. 

Improved Carbon Footprint:

As customers become more environmentally conscious, retailers who demonstrate their commitment to sustainability can gain a competitive edge. By investing in the transformation of supply chain management in retail, companies can efficiently place their inventory in the network ahead of anticipated demand and closer to customers, reducing their carbon footprint. This approach not only contributes to environmental sustainability but also enhances customer satisfaction. The Science Based Targets Initiative reported that in 2020, 94 percent of the 239 companies that joined the initiative made commitments to reducing emissions from their customers and suppliers.

The Next Steps:

Supply chain management in retail has always been complex, but recent global events have highlighted the need for increased resilience, agility, and sustainability. However, simply adding these priorities to existing systems won’t cut it anymore. A complete shift in mindset is required to integrate them into supply chain design, organization, and operation. This shift in mindset starts with top-level changes and the incorporation of risk, agility, and sustainability performance indicators. By prioritizing these indicators, retailers can begin to understand the key drivers of their supply chain risk and take proactive steps to mitigate them.

It’s time to take action and make these priorities a reality. To stay ahead of the curve and learn more about these changing trends, take advantage of this on demand webcast. This is an opportunity to gain the latest insights and learn how to integrate resilience, agility, and sustainability into all aspects of supply chain design, organization, and operation.

In today’s rapidly changing retail landscape, the collaboration between retailers and their suppliers has become more critical than ever. This is particularly true for perishables, short product lifecycle merchandise, and a broader range of products. However, these same products also drive traffic, revenue, and margin for retailers, making it imperative for retailers to find a way to offer a wide choice to customers while managing the risks associated with these products.

The COVID crisis forced retailers and CPGs to limit the variety of products to manage supply chain disruptions. As the situation has improved, the race is now to provide customers with a broad selection of products.

This blog outlines everything you need to know about collaborative retail planning and why it’s important for your business growth.

But First, You Need to Know the Cost of Poor Collaboration

The cost of poor collaboration between retailers and their suppliers can be significantly high and manifest in various ways. One of the most significant risks associated with poor collaboration is markdowns or write-offs for perishable items; this can be costly. When retailers and suppliers fail to work together to manage inventory levels, they can end up with excess perishable items they cannot sell before their expiration date. This can result in markdowns, reduced margins, and a negative perception of the brand and product.

Out-of-stock situations can also result from poor collaboration, as retailers and suppliers need to communicate more effectively about inventory levels and demand forecasts. When a product is out of stock, customers may shop elsewhere, resulting in a loss of sales and reduced customer loyalty.

Another challenge associated with poor collaboration is a poor return on inventory investment, which can be especially challenging for retailers during the COVID crisis. Retailers need to track key supply chain metrics like Gross Margin Return on Inventory (GMROI) to understand how well their inventory investments perform. In response to supply chain disruptions, many retailers increased safety stock parameters to ensure that staples like rice and pasta were always available to customers. This has reduced inventory turnover, which can negatively impact the return on capital employed.

Finally, poor collaboration can result in failed promotions, where retailers and suppliers fail to coordinate effectively on promotional pricing, timing, and marketing. This can result in a lack of interest from customers and missed sales opportunities.

So, what is Collaborative Retail Planning?

By definition, “Collaborative retail planning” is a strategic approach that involves retailers and suppliers working together to optimize the entire supply chain. This approach requires significant communication, transparency, and trust between retailers and suppliers. This process allows retailers to make more informed decisions and plan for demand more accurately. It involves sharing critical data between retailers and suppliers, such as sales trends, inventory levels, and marketing strategies. By doing so, both parties can identify areas to improve the supply chain, reduce costs, and increase efficiency.

Collaborative retail planning has been a hot topic in the industry for years, with early conversations dating back to the early 2000s. However, until recently, planning systems have struggled to support meaningful collaboration between retailers and their partners. This has resulted in many legacy systems being unable to meet modern supply chain demands.

Fortunately, advances in supply chain solutions have made it possible for retailers and CPG companies to collaborate effectively and gain end-to-end supply chain visibility. The key to this collaboration is a data-sharing routine that provides real-time visibility into supply and demand signals, allowing both parties to mitigate the bullwhip effect and prevent unexpected changes.

L’Oréal is an excellent example of a company that uses collaborative innovation to its advantage. The annual “Cherry Pack” exhibition offers suppliers a preview of the consumer trends L’Oréal would be working on and asks them to develop packaging solutions in harmony with these trends. The trust-based forum created during the exhibition enabled suppliers to present ideas and products still in development, ultimately accelerating packaging innovation.

Why Should You Care About It?

Effective collaboration between retailers and supply chain partners offers numerous benefits, including the ability to align business objectives, anticipate and prevent potential problems, improve planning accuracy, increase operational efficiency, and reduce inventory throughout the supply chain. According to a McKinsey study, companies that collaborate effectively with their supply chain partners regularly outperform their industry peers, with 2x higher growth and 4.9% more in EBIT.

One of the primary benefits of collaborative retail planning is improved accuracy in demand forecasting. By involving all stakeholders in the planning process, companies can access a wider range of data and insights, leading to more accurate demand forecasting. This can help to reduce overstocking, minimize waste, and increase customer satisfaction. In addition, companies can identify trends and patterns that may not be visible when working in silos, leading to more informed decision-making. 

Another critical advantage of collaborative retail planning is a reduced risk of stockouts. Companies can ensure that products are delivered on time and in the right quantities by working closely with suppliers and logistics providers. This reduces the risk of stockouts, which can negatively impact customer satisfaction and the bottom line. By leveraging collaborative retail planning, companies can have better visibility and control of the entire supply chain ecosystem, from production to delivery, and proactively address any issues. 

Collaborative retail planning helps to increase efficiency by reducing the need for multiple, separate plans. This can increase efficiency, cost savings and improve supplier and retailer relations. When all stakeholders work together towards a common goal, they can identify areas to streamline operations and eliminate redundancies. This can lead to better communication, faster decision-making, and a more efficient supply chain.

Overall, collaborative retail planning is essential for any retailer looking to improve their supply chain. By working closely with their suppliers and partners, retailers can reduce costs, improve forecasting accuracy, and build stronger relationships. This approach can help retailers stay competitive, increase profits, and provide better customer value.

What’s Next?

Collaborating between retailers and their suppliers is essential for managing the risks associated with perishables, short product lifecycle merchandise, and a broad range of products. Retailers must work closely with their suppliers to manage inventory levels, communicate effectively about demand forecasts, and ordinate promotions to meet their customers’ needs and drive revenue and margin growth. By doing so, retailers can stay ahead of the competition and succeed in today’s dynamic retail environment.

PartnerLinQ is a robust supply chain transformation cloud-native platform that helps bring multi-enterprise collaboration with network visualization, intelligent planning and forecasting, and actionable insights. Join PartnerLinQ with Forrester on this upcoming webinar to explore more about collaborative retail planning and how it can help bring supply chain resilience. 

Reimagining the Consumer Electronics Supply Chain: The Three Key Challenges for 2021

Disrupted Supplies

In March 2020, McKinsey forecast[1] electronics companies could face serious reductions in inventory due to epidemic-induced factory shutdowns. This was a clear signal to electronics suppliers that the diversification strategies initially developed during the predicted US-China trade war were quickly becoming a recommended path.

But while companies scrambled to onboard suppliers, the move could not mitigate the disruption. 53% of electronics industry leaders were anticipating delays or cancellations in new product launches by May 2021, with 91% of the shortage attributed to challenges in supply chain management [2].

Frenzied Demand

The need for semiconductor chips has continued to surge with the advent of newer automotive technologies such as electric vehicles, collision avoidance and automatic braking systems, real-time navigation, night vision, and lane-change warning systems. There’s no predictable relief in demand for these and other advanced technologies involving artificial intelligence and autonomous vehicles.

The Semiconductor Industry Association has projected global chip sales to grow 8.4% in 2021 – a massive 5.1% hike in a $433 billion industry. With much of the world’s workforce having migrated to home offices and home-based leisure activities, computers, tablets, and gaming consoles are in high demand and chip production is struggling to keep up. A year after McKinsey’s original forecast, the world’s biggest chipmakers like AMD and Qualcomm continue to announce new shortages.

And the impact is not limited to consumer electronics or sub-systems. GM extended its automobile production cuts in the US, Canada, and Mexico; other automotive giants like Ford, Honda, and Fiat/Chrysler have also warned investors about slowdowns in new vehicle production due to chip shortages.

So has begun a cycle of delayed customer value and intense competition among vendors and a new race to market supply chain capabilities which hold the key to delivering increased value in the supply chain.

Challenges in Supply Chain Management

This widespread shortage in semiconductor chips has underlined the critical role of their supply chain in today’s economy. While optimized supply chains in the electronics industry had helped temper the explosion of IT and digital services in the past two decades, several unexpected factors have since emerged with the potential to disrupt the optimized global model.

There are three key challenges –challenges of immediate concern and which the consumer electronics supply chain needs to address in order to deliver the right product, in the right quantity, at the right price, place, and time.

Geographical Concentration

The world’s largest chip makers continue to largely depend on manufacturing centers in China. While some supply chains had begun to migrate towards other manufacturing centers, such as those in Malaysia, Thailand, and Vietnam, these migrations occurred very close to the beginning of the pandemic.

Since then, China, who recovered rapidly from its pandemic-induced slowdown, continues to dominate US electronics imports, while the other centers have been slower to respond. They also have the disadvantage of being newer players in the market, which means less depth in terms of production inventories, staff, and other resources. 

Such geographical concentration of manufacturing activity carries an inherent risk, which was laid bare first during the US-China trade (tariff) war and then by the global pandemic. Given China’s existing supply and production infrastructures, most of the larger manufacturing entities have decided to stay put. A recent PwC survey said as much, stating that most companies are planning a ‘China +1 strategy’ once the pandemic subsides. This strategy involves relying on China as the primary source, while looking to one other country as a strategic manufacturing alternative.

US companies are similarly keen to nearshore operations to countries like Mexico; however, all of these plans have been complicated by uncertain economic and trade climates.

Product Lifecycle and Complexity

Advances in technology and rapidly changing customer behavior have also had an impact on the life of the average electronic product, leading to challenges in supply chain management. Companies have to carry larger inventories or depend on faster inventory turns; this increases overall inventory costs and significantly impacts the bottom line in the event of a short lifecycle product or worse, a product failure.

Electronics companies push for newer and more complex product variants to remain competitive. Having outsourced part or all of their manufacturing process to specialized centers, they remain vulnerable.

Integrity of Supply

Vulnerabilities increase as product components move through multiple facilities and geographies and the chance of counterfeits increases. A lack of supply chain visibility makes components and raw materials increasingly difficult to trace. While companies spread out the manufacturing of parts and assemblies across regions to reduce the risk, vulnerabilities continue to appear.

‘Nearshoring’ and localized manufacturing have the potential to enhance traceability of parts and assemblies. But consumer electronics supply chains also need solutions with increased visibility capabilities to strike a balance and mitigate multiple risks simultaneously.

Working Towards a More Distributed Supply Chain

Over the last few decades, consumer electronics companies have leveraged their global supply chains for cost advantages and specialized manufacturing expertise. But factors such as tariffs, the fallout from the pandemic, and a perceived failure of just-in-time logistics have renewed the push for regionalization.

Industry leaders must be proactive to ensure a more distributed and more collaborative future. Consumer electronics supply chains need digital solutions that facilitate easy entry into new markets and with new suppliers, centrally optimize their supply chains, and provide an end-to-end visibility from point of order to delivery.

Integrated Systems for Enhanced Collaboration

Investing in enterprise IT and supply chain solutions to optimize individual business processes shows promise. But these investments often lead to multiple solutions, ranging from spreadsheets to portals to demand and supply chain planning tools, many of which are loosely integrated at the enterprise level.

As a result, supply chain partners continue to operate on multiple systems and platforms, creating an even larger integration challenge. Network architectures with limited flexibility cannot accommodate multi‐party, multi‐tier supply chain structures that exist between customers, manufacturers, and trading partners.

A modern supply chain in the electronics industry needs access to real‐time supply and demand transactions. It needs a flexible platform that allows each company in the supply chain to implement its own processes – one that makes sense to their culture and way of doing business. More specifically, the platform should drive visibility, planning, communication, analysis, and execution in perfect orchestration across unlimited numbers of trading partners.

Such a platform will allow trading partners to execute activities in their own home-based systems and communicate along the supply chain as required for order to cash, freight, and trans-ocean transactions. This makes an agile and scalable cloud‐based architecture all the more critical. An easy-to-deploy supply chain solution can help organizations build their capabilities in stages. This ensures immediate and incremental value at each stage, paving the way for self-funded deployment and reserving capital for events yet to unfold.

About PartnerLinQ: Enterprise Connectivity at the Speed of Business

PartnerLinQ is an innovative, process-centric, easy-to-use EDI solution that enables API-led, cloud native integrations. With a simplified B2B communication engine that includes EDI, AS2, SFTP and real-time APIs, PartnerLinQ is a fully integrated platform and easily handles both standard and proprietary file-based formats, including custom integrations. The solution is well suited for retail, e-commerce, wholesale, transportation, 3PL, as well as distribution, digital, and analog partner extensible platform and helps your team achieve operational efficiency and gain real-time visibility.

PartnerLinQ is designed by a team with more than 25 years of experience in providing industry-focused leadership in technology and consulting and in the development of innovative solutions that drive global supply chain transformation from the factory floor to the consumer’s doorstep. Hosted on Microsoft Azure, the PartnerLinQ platform integrates natively with Microsoft Dynamics 365, while also providing robust support for integration with other ERP systems as well as e-commerce platforms.

 

[1] Knut Alicke, Xavier Azcue, Edward Barriball. (Mar 2020). McKinsey. Supply-chain recovery in coronavirus times

https://www.mckinsey.com/business-functions/operations/our-insights/supply-chain-recovery-in-coronavirus-times-plan-for-now-and-the-future

[2] Supplyframe. (May 2020). Supplyframe Electronics Sourcing Report.

https://supplyframe.com/press-releases/supplyframe-electronics-sourcing-report-highlights-innovation-imperative-amid-covid-19/

The Importance of a Connected Supply Chain

As we put a highly turbulent year behind us, there is one lesson that businesses will take with them into 2021: be prepared for the unexpected. The chain of events that will forever define 2020 impacted businesses across industries and around the world.

The pandemic took nearly every business by surprise, regardless of scale, sending waves of disruption across most supply chains. Supply chain in general nearly came to a grinding halt due to global lockdowns and subsequent changes in consumer behavior and demand. This consequently impacted factory output, with nearly every warehousing and transportation company finding their operations, their businesses, themselves, and their families at risk.

We’re all consumers at some level and depend on supply chain leadership. Supply chain leaders have to constantly lift, shift, and adjust plans; they have to be prepared for the predictable and the unprecedented. Labor, infrastructure, cybersecurity, natural disasters, even weather and fuel, contribute to transportation disruptions.

The entire nature of the supply chain has changed with 2020, resulting in a different focus for every participant. There’s a noticeable shift from focusing on savings to increasing velocity, with an increased focus on agility and survival  – survival by way of developing collaborative and connected supply chain networks that deliver on expectations.

Focusing on Supply Chain Connectivity

A successful supply chain strategy delivers increased responsiveness and intelligence, which fuels informed decision-making and, with a modicum of luck, leads to success. Focusing on some key areas can enhance supply chain connectivity and equip enterprises to deal with what the future holds.  Electronic Data Interchange or EDI is one of those key areas.

Visibility

Businesses that rely on outdated processes and disparate IT systems across their supply chain operations struggle to deliver efficiency, responsiveness, and insights – all of which are now imperative for prolonged success. The lack of real-time access to information reduces visibility, which in turn limits the ability to respond to supply chain risk. These risks are amplified when not identified as such, or are wholly unprecedented, as the case with 2020.

A digitally connected supply chain, on the other hand, offers businesses a way to leverage communication and access the insights required to meet customer expectations, something that is just not possible with a paper-based process, or one that is highly dependent on human interaction.

Managers can more efficiently and effectively manage supply chain operations when they can see the data and understand what’s going on in near-real time. Deep insights and real-time information keep supply chain decision-makers on point at a place where they can improve performance.

Flexibility

While visibility is the starting point that provides insight, supply chain managers also need flexibility. Flexibility is what it takes to get the job done when an opportunity does present itself.  If you had visibility into the future, you might have bought into Bitcoin. If you were charting supply chain events during 2020, you would have noticed ripples.

A run on frozen food when people were asked to remain at home had a predictable impact on refrigerated food products weeks later, when an overburdened grocery supply chain struggled to resupply frozen food products.

Nearly the same impact was observed with the production of paper products where carriers transporting finished goods were repurposed to carry raw materials, not even making a dent in the overall supply of finished paper until very recently. Lastly, there’s an oversupply of hand sanitizers and a shortage of ordinary alcohol throughout the supply chain today.

Look carefully and opportunity presents itself in these scenarios again and again; insight is what drives supply chain managers to capitalize on these opportunities.

Integration

Integration of suppliers, customers, and other partners has become a critical component following visibility and flexibility; one can only be as flexible as your supply chain connectivity solution allows.

Suppliers, customers, and other partners often rely on different communication standards, data formats, and integration methodologies for consistent connectivity and communication. The result is a very intricate and complicated web of B2B and B2C networks.

While electronic data interchange (EDI) may be a preferred method of supply chain connectivity and communication, today’s competitive landscape is very different than yesterday and will be even more different tomorrow. B2B and B2C interoperability requires real-time collaboration, end-to-end visibility, and an increased flexibility among supply chain partners.

Taking Control of Your Network with a Digital Supply Chain Connectivity Solution

PartnerLinQ’s unified supply chain solution delivers end-to-end digital connectivity for your enterprise at the speed of business. It puts you in complete control by providing increased flexibility, full visibility, and deep integration into the enterprise where you need it. PartnerLinQ is a complete supply chain connectivity solution that seamlessly integrates your multi-tier global networks, channels, and marketplaces to your enterprise.

Backed by more than 25 years of integration expertise, PartnerLinQ ensures that you have a resilient and connected supply chain capable of overcoming the challenges of today and the unexpected threats of tomorrow. Purpose-built for B2B and B2C communication for your EDI and non-EDI trading partners alike, PartnerLinQ delivers true integration without complication.

• PartnerLinQ enables frictionless partner onboarding as it is easy to use, configure, and maintain.
• Centralized business rules, reporting, and alerting ensure that your team is instantly aware of any issue, allowing them to take action right from the home screen.
• Hosted on the cloud, PartnerLinQ ensures infinitely scalability and capability to process thousands of transactions per hour. There’s no hardcoding and nothing else to buy – it’s all there.

PartnerLinQ digitally connects you and your partners to bring seamless communication, unparalleled agility, and superior operational intelligence to your fingertips. It will empower you to take complete control of your supply chain network and overcome the disruptions of today and those no one saw coming. If a unified supply chain solution is what you expect from your EDI platform, talk with our experts. 

VAN Independence: How Does a Trading Partner Break from Its VAN?

What’s Your VAN Independence Strategy?

Independence Day is now behind us and summer is nearing its end. The 4th of July holiday encourages reflections, reflections that include independence and country. It also includes independence in financial, personal, and business matters. Returning to work following the mid-summer holiday this year, I began to think about systemic independence – specifically the independence of trading partners who are more willing than ever to declare themselves independent from their VAN.

A value-added network (VAN) is a private network used by a company to facilitate and ensure the exchange of EDI transaction documents with one or more trading partners.

Communication

Traditional EDI includes costs of configuration, transformation, integration, and communication. EDI communication typically includes the use of a VAN. EDI requires a mechanism that allows trading partners to send and receive messages. While there are other methods, the VAN is the most conventional one.

There are many such VANs available, typically through subscriptions. These VANs communicate with members as well as among each other, allowing VAN subscribers to communicate with one another regardless of the community to which they belong.

Foundation

The original VANs were much more than what service-based organizations associated with a transport mechanism. Many began their lives as services associated with “computing time” back when computers were rare and the needs for computing were greater. Companies like IBM set up massive communication channels using the IBM Systems Network Architecture (SNA) to facilitate the use of mainframe computers; such interactions and transaction exchanges were subsequently moved to smaller and smaller machines using File Transfer Protocol (FTP).
 

Domination

Once in place, VANs began reducing the services they provided. No longer providing computing services, they set their sights on becoming massive communication channels. They set up their own independent communications networks, complete with “mailboxes” and “interconnects”. The mailbox was an address on a VAN used by a trading partner to pick up and drop off transaction documents. On the other hand, the interconnect was a tool used by VANs to communicate with other independent VANs to help delivery and exchange of transaction documents.

Substitution

Once in place, VANs began reducing the services they provided. No longer providing computing services, they set their sights on becoming massive communication channels. They set up their own independent communications networks, complete with “mailboxes” and “interconnects”. The mailbox was an address on a VAN used by a trading partner to pick up and drop off transaction documents. On the other hand, the interconnect was a tool used by VANs to communicate with other independent VANs to help delivery and exchange of transaction documents.

So why aren’t more companies moving to AS2? It may be because no one has explained the benefits in a way that makes a comparison easy.

Explanation

AS2 securely moves more data at a lower cost by relying on Internet access rather than a dedicated network. The VAN’s monthly access fees and kilo-character costs disappear.

AS2 relies on software and the Internet to accomplish the same tasks that were once only found in the domain of VANs.
 

Erosion

Market consolidation of EDI products and services has recently seen a consolidation of VANs, with many of the impacted customers moving toward AS2. Considering the growth rates we saw in the use of “free email” in the browser wars of the 1990s, industry experts agree that AS2 is likely to become more like FTP in its frequency of use.

What’s the Lesson?

EDI buyers will look for an EDI solution that:

• Offers independence from the VAN, can leverage any type or number of independent connections, and is in tune with today’s market
• Has a willingness to go that extra mile for their business
• Provides improved service offerings at a fixed cost and includes everything they need to make it work
• Integrates directly with their ERP, works without manual intervention, and helps them be more efficient.

Questions to Ask Your Client

• Are you happy with your current EDI solution?
• Is your EDI solution integrated or does it require manual intervention like logging into a portal, uploading spreadsheets, or running a batch process to make it work?
• Are you using multiple solutions to communicate with your trading partners?
• How would you like to break from these dependencies?
• Would you be interested in hearing about a frictionless EDI solution?