In today’s rapidly changing retail landscape, the collaboration between retailers and their suppliers has become more critical than ever. This is particularly true for perishables, short product lifecycle merchandise, and a broader range of products. However, these same products also drive traffic, revenue, and margin for retailers, making it imperative for retailers to find a way to offer a wide choice to customers while managing the risks associated with these products.

The COVID crisis forced retailers and CPGs to limit the variety of products to manage supply chain disruptions. As the situation has improved, the race is now to provide customers with a broad selection of products.

This blog outlines everything you need to know about collaborative retail planning and why it’s important for your business growth.

But First, You Need to Know the Cost of Poor Collaboration

The cost of poor collaboration between retailers and their suppliers can be significantly high and manifest in various ways. One of the most significant risks associated with poor collaboration is markdowns or write-offs for perishable items; this can be costly. When retailers and suppliers fail to work together to manage inventory levels, they can end up with excess perishable items they cannot sell before their expiration date. This can result in markdowns, reduced margins, and a negative perception of the brand and product.

Out-of-stock situations can also result from poor collaboration, as retailers and suppliers need to communicate more effectively about inventory levels and demand forecasts. When a product is out of stock, customers may shop elsewhere, resulting in a loss of sales and reduced customer loyalty.

Another challenge associated with poor collaboration is a poor return on inventory investment, which can be especially challenging for retailers during the COVID crisis. Retailers need to track key supply chain metrics like Gross Margin Return on Inventory (GMROI) to understand how well their inventory investments perform. In response to supply chain disruptions, many retailers increased safety stock parameters to ensure that staples like rice and pasta were always available to customers. This has reduced inventory turnover, which can negatively impact the return on capital employed.

Finally, poor collaboration can result in failed promotions, where retailers and suppliers fail to coordinate effectively on promotional pricing, timing, and marketing. This can result in a lack of interest from customers and missed sales opportunities.

So, what is Collaborative Retail Planning?

By definition, “Collaborative retail planning” is a strategic approach that involves retailers and suppliers working together to optimize the entire supply chain. This approach requires significant communication, transparency, and trust between retailers and suppliers. This process allows retailers to make more informed decisions and plan for demand more accurately. It involves sharing critical data between retailers and suppliers, such as sales trends, inventory levels, and marketing strategies. By doing so, both parties can identify areas to improve the supply chain, reduce costs, and increase efficiency.

Collaborative retail planning has been a hot topic in the industry for years, with early conversations dating back to the early 2000s. However, until recently, planning systems have struggled to support meaningful collaboration between retailers and their partners. This has resulted in many legacy systems being unable to meet modern supply chain demands.

Fortunately, advances in supply chain solutions have made it possible for retailers and CPG companies to collaborate effectively and gain end-to-end supply chain visibility. The key to this collaboration is a data-sharing routine that provides real-time visibility into supply and demand signals, allowing both parties to mitigate the bullwhip effect and prevent unexpected changes.

L’Oréal is an excellent example of a company that uses collaborative innovation to its advantage. The annual “Cherry Pack” exhibition offers suppliers a preview of the consumer trends L’Oréal would be working on and asks them to develop packaging solutions in harmony with these trends. The trust-based forum created during the exhibition enabled suppliers to present ideas and products still in development, ultimately accelerating packaging innovation.

Why Should You Care About It?

Effective collaboration between retailers and supply chain partners offers numerous benefits, including the ability to align business objectives, anticipate and prevent potential problems, improve planning accuracy, increase operational efficiency, and reduce inventory throughout the supply chain. According to a McKinsey study, companies that collaborate effectively with their supply chain partners regularly outperform their industry peers, with 2x higher growth and 4.9% more in EBIT.

One of the primary benefits of collaborative retail planning is improved accuracy in demand forecasting. By involving all stakeholders in the planning process, companies can access a wider range of data and insights, leading to more accurate demand forecasting. This can help to reduce overstocking, minimize waste, and increase customer satisfaction. In addition, companies can identify trends and patterns that may not be visible when working in silos, leading to more informed decision-making. 

Another critical advantage of collaborative retail planning is a reduced risk of stockouts. Companies can ensure that products are delivered on time and in the right quantities by working closely with suppliers and logistics providers. This reduces the risk of stockouts, which can negatively impact customer satisfaction and the bottom line. By leveraging collaborative retail planning, companies can have better visibility and control of the entire supply chain ecosystem, from production to delivery, and proactively address any issues. 

Collaborative retail planning helps to increase efficiency by reducing the need for multiple, separate plans. This can increase efficiency, cost savings and improve supplier and retailer relations. When all stakeholders work together towards a common goal, they can identify areas to streamline operations and eliminate redundancies. This can lead to better communication, faster decision-making, and a more efficient supply chain.

Overall, collaborative retail planning is essential for any retailer looking to improve their supply chain. By working closely with their suppliers and partners, retailers can reduce costs, improve forecasting accuracy, and build stronger relationships. This approach can help retailers stay competitive, increase profits, and provide better customer value.

What’s Next?

Collaborating between retailers and their suppliers is essential for managing the risks associated with perishables, short product lifecycle merchandise, and a broad range of products. Retailers must work closely with their suppliers to manage inventory levels, communicate effectively about demand forecasts, and ordinate promotions to meet their customers’ needs and drive revenue and margin growth. By doing so, retailers can stay ahead of the competition and succeed in today’s dynamic retail environment.

PartnerLinQ is a robust supply chain transformation cloud-native platform that helps bring multi-enterprise collaboration with network visualization, intelligent planning and forecasting, and actionable insights. Join PartnerLinQ with Forrester on this upcoming webinar to explore more about collaborative retail planning and how it can help bring supply chain resilience. 

While the Great Disruption had a huge impact on health and daily lives, it also significantly influenced businesses. The largest business disruption in history left in its wake layers of adverse economic and supply chain conditions. Almost overnight, businesses the world over needed to ensure safety while simultaneously protecting their businesses and livelihoods, the latter of which remains under stress from residual disruption.

Businesses have been focusing on quick responses to mobility changes and handling crises, but now, supply chain leaders are shifting their attention to rebuilding for long-term success in the post-disruptive world. They are creating a solid foundation for recovery in the new normal.

Fissures in Manufacturing

The effects of supply chain disruptions have been keenly felt by everyone and by most accounts we are all players in a global supply chain whether directly involved in supply chain activities or not, and the impact of supply chain disruptions manifested in many different ways.

Manufacturing, for instance, is one of those industries, which faced maximum adversity from supply chain disruption . Even today, global manufacturers are facing increasing cost pressures due to shortages in the global workplace due to the initial pandemic outbreak, shutdowns, and reopening. At the same time, they are facing shortages of raw materials, ingredients, components, and packaging.

Excess demand as a result of the global supply chain disruption, continues to impact finished goods with some still hard to find, impacting costs further still. A recent study has revealed that the skills gap in US manufacturing will culminate in 2.1 million unfilled jobs by 2030 and cost the country a staggering $1 trillion. Shortages in the workforce and increasing demand are signs that the disruption exposed a fundamental flaw in the production methodologies that dominated the past 100+ years— lean manufacturing, a process founded in the production of interchangeable parts.

When batch production techniques went “The Toyota Way,” lean manufacturing moved from concept to production and on to rival to batch production methods of years past. The lean approach was well suited to a rapidly growing global economy by doing away with excess inventories and decreasing warehousing expense.  It incentivized diversification and product innovation and boosted shareholder value.

Lean manufacturing rested on an assumption of a settled economy where irregular disruption is impossible, rules always fixed and the sun always shining. The technology evolution in the 90 years since the Japanese automaker decried batch production localized setbacks in lean supply chains kept lean technologies malleable.  The unforeseen supply chain disruption caused an unparalleled interruption of markets, factories, and products. The mandated lockdowns added shipping times and created shortages in labor in all areas of production and transportation. The pursuit of success through “lean” coupled with an unprecedented disruption acutely hurt manufacturing businesses worldwide.

Empty Tables to Empty Plates

There was some realization of hope as restaurants started reopening gradually following the ‘Great Disruption’. Relaxed restrictions meant some businesses were able to restart their takeout business or convert dining services during continuing lockdowns. Following the disruption there was a slight upturn in some geographies, unfortunately for most of us, some of our favorite spots will never return.

Long-standing supply chain pressures continue to affect the recovery phase, like many recoveries, supply chain pressures affect manufacturers, dealers, and consumers. A Reuters report found as many as nine restaurant firms and fast-food chains, including Wendy’s, Subway, and Chipotle  continue dealing with shortages of key ingredients from time to time. The ingredient shortage is indicative of the larger pressures inflicted by the disruption on global supply chains and particularly in transportation resulting in widespread product unavailability. In the absence of visibility and transparency across supply chains, industry insiders expected bottlenecks and shortages to last well into 2022, and they have.

Empty Stores to Empty Shelves

In retail, e-commerce has become a rising star with few retailers immune to stock shortages, supply channel breakdowns, and dramatic changes in consumer behavior, there has been an unprecedented scramble to shore up web store integration. A dichotomy has been observed among retailers, the first group brings in supplies from a wider supplier base, whereas the second group has more specific product requirements, such as department stores, and thus, find it more difficult to move sourcing of supply.  Initially coupled with varying degrees of lockdowns, the separation of the first and second type of e-commerce retail widened at first and became acute in fashion retailing where goods are contracted months ahead of time accounting for both changing styles and transportation.  

During this period Macy’s reported a 14.5% drop in inventory from Q2 2019 due to difficulty obtaining products. The cost of shipping goods quickly became much more expensive, leading to conversion to air freight for luxury goods. Dollar Tree, a US-based discount variety chain found difficulties with freight expenses and supply chain shortages with $185-200 million in freight costs anticipated for the 2021 season even announcing a departure from the pricing model that made their name synonymous with their business strategy. Mitigation of such a variety of factors in a complex web of supply chain activities even now has been difficult and particularly so when coupled with razor-thin margins and a complicated supply chain.

The Road Not Taken

What was once a routine, methodical industry has become chaotic; the supply chain disruption significantly affected transportation and logistics. Increased labor shortages and simultaneous increases in demand and fuel have driven transportation costs up significantly. Globalization has created a neatly demarcated system with production facilities on one side of the planet and consumers in developed markets on the other side. Transportation serves a key role particularly in western societies.

Shipping containers contribute to conundrum, with nearly 25 million in use worldwide, shippers and carriers have container availability and procurement written into their annual agreements, which have strict provisions for non-stop service and/or a minimum number of trips per week. Today, logistics managers negotiate for ship space in the spot market, where daily rates for containers are at the mercy of freight agents and carriers. Even within national borders, companies face hurdles in clearing houses and in dealing with excess demand.  Legacy solutions designed to overcome these obstacles have failed to deliver relief.

Staying Ahead of the Curve – The Value Proposition

PartnerLinQ Multi-Tennant Cloud Platform

A hybrid cloud architecture that ensures local systems can handle even the largest volumes of transactions per month

Simplified IT Infrastructure

PartnerLinQ integrates seamlessly with legacy systems and Multiple Cloud architectures.

Enhanced visibility to Address Pain Points

Real-time insights are key to deliver consistent value to consumer and partners at every touchpoint.

Integration at the Speed of Business

PartnerLinQ simplifies the partner on boarding process through its Common Processing Workflow; complemented by the Business Rule Manager, an entire migration process involving thousands of partners are regularly integrated in months and not years.

About PartnerLinQ

PartnerLinQ is a highly scalable GCP cloud-native multi-tenant multi-geography B2B API & EDI hyper-scalable high SaaS performance platform that integrates natively with partner ecosystem & e-commerce channels with native solution for meeting B2B API & EDI challenges.  Reimagine control, visibility, and transparency across your global supply chain and e-commerce. Unify channels, boost loyalty, gain complete visibility, and accelerate order fulfillment. Manage global supply chains, material planning, package sourcing, and omnichannel retail, drive growth powered by cutting-edge technologies and unlock valuable insights with Visionet products.

About Visionet

Visionet creates value-driven digital transformation tools like PartnerLinQ that digitize business imperatives and scale the highest summits.  Time-tested products for CPG & Retail, Apparel & Footwear, Banking & Financial Services, Insurance, Pharmaceutical, Food & Beverage, manufacturing & Distribution.  

Industry Application

PartnerLinQ creates value-driven digital transformation that digitize business imperatives and scale the highest summits with time-tested products for CPG & Retail, Apparel & Footwear, Banking & Financial Services, Insurance, Pharmaceutical, Food & Beverage, manufacturing & distribution.

Enterprise Connectivity at the Speed of Business

PartnerLinQ is the result of Visionet’s decades long industry expertise and technology leadership. Hosted on the Google Cloud Platform, PartnerLinQ is an innovative, process-centric, easy-to-use B2B API & EDI platform solution that enables API-led, cloud native integrations.  A simplified B2B communication engine that includes EDI, AS2, SFTP and real-time APIs, PartnerLinQ is a fully integrated platform and easily handles both standard and proprietary file-based formats including custom integrations. PartnerLinQ is well suited for retail, e-commerce, wholesale, transportation, 3PL, as well as distribution, digital and analog partner ecosystems helping your team achieve operational efficiency and gain real-time visibility.

Advanced Technology Leadership

The PartnerLinQ & Visionet teams share more than 34 years of experience in providing industry-focused technology, consulting, and development of innovative solutions that drive global supply chain transformation from the factory floor to the consumer’s doorstep. They share vision and a technology practice that includes leveraging the Google Cloud Platform to build, test, deploy, and manage large-scale enterprise solutions for its clients so when the leadership set out to build PartnerLinQ, it made perfect sense to build, test, deploy, and manage the PartnerLinQ integration platform from within the Google Cloud Platform.

The global supply chains are becoming more volatile than ever. Customer expectations are shifting, triggering modern technology adoption for many enterprises. Difficulties in onboarding trading partners further add to the struggle. What are the possible types of EDI solutions to address the matter of exchanging EDI transactions holistically, and do these various types of EDI solutions include other things, such as different types of EDI Transactions? 

An effective Electronic Data Interchange Solution simplifies the exchange of electronic documents among partners through system and app integrations and cultivates collaboration via EDI and non-EDI exchange. As a result, the solution packages and delivers visibility, control, and optimization. In simple terms, it’s a feature-packed solution that enables intelligent decision-making in real-time. While these EDI technology solutions are critical to driving tangible business outcomes, particularly in recent years, the decision process is complex at the same time. This is why parties investigating Electronic Data Interchange Solutions must have a relatively deep understanding of the different types of EDI solutions before investing.

Identifying the Best Electronic Data Interchange System

The best way to develop a sound understanding is to start right from the beginning. EDI solution providers are organizations that offer EDI software and services to companies looking for data exchange services, in short, a solution to assist with the transportation, transformation, and integration of trade. EDI systems, from this perspective, help you seamlessly exchange business documents between your partners by leveraging an EDI solution which could be on-premises or cloud-based. Some are provided as managed, while others are self-service. The solution ensures completeness, data validity, and security.

Before we proceed, it is critical to understand the types of EDI solution providers in the market so that you can identify the best electronic data interchange system.

Types of EDI Solution Providers

There are five types of EDI solution providers offering one or more types of EDI solutions. In addition to services, they also differ in terms of industries and the business size they cater to. Take a look at these to identify which type will work best for your enterprise.

1. EDI Broker

An EDI broker typically provides a comprehensive set of EDI solutions. They offer value-added network (VAN) connections and, at the same time, help companies connect to particular trading partners or networks.  EDI brokers typically do not have their own network; instead, they serve in the capacity of an outsourced EDI staff, typically focusing on one or several industries. They provide everything from data entry to data translation services, ensuring that your EDI documents are transformed from your core systems to that of your partners while adhering to customer requirements and guidelines for various standards. 

An EDI broker ensures that any company and startup, in particular, can easily share EDI documents with their partners without investing a great deal or compromising security. EDI brokers most often assist when a trading partner lacks EDI software of their own, and a few EDI brokers even support non-EDI formats. EDI brokers are typically engaged with the market where revenue is at the lower end of the industry spectrum and are ideal for small companies and startups.  Eventually, these users reach a point where the brokered solution can no longer serve their needs. If your business involves complex integrations hybrid EDI scenarios, EDI brokers may fit your business. If your business is already involved with a brokered type of EDI solution and you are not getting the needed services, you may have outgrown your present solution.

2. Fully Managed Service Provider

Fully Managed service providers offer end-to-end EDI software and/or services just beyond the scope of an EDI broker. They may offer software or cloud-based services and help you translate EDI messages in multiple formats and transform and transfer your data. Their services may be an overreach for some as they are also involved in partner mapping, ERP integration, error handling, and resolutions. 

If you are looking to outsource your entire EDI function and invest your resources in other tasks, this might be a suitable choice for you. If you want to invest in EDI, EDI talent, and do some things yourself, while these service providers may help you achieve your goals, they can also inhibit your growth. While fully managed services work well for many SMEs (Small to medium enterprises), some of the drawbacks of a fully managed service include limited control and visibility. This can lead to unexpected costs and challenges to upgrading to a new ERP, MRP, CRM, WMS, CMS, or TMS.

3. VAN Providers

VAN providers have been around since the inception of EDI. VANs provide secure, outsourced networks that connect organizations with their trading partners across the globe. A value-added network (VAN) can help you securely send and share data with your partners and provide an outsourced network enabling seamless connections between global trading partners. Large enterprises can leverage this type of network to securely transmit documents from their EDI mailbox to a particular trading partner’s EDI mailbox through a service like a post office, but electronically. By enabling a secure network, they simplify communication between cloud-based EDI providers or internal networks using pre-connected connections with trading partners.  

Some EDI VAN providers also offer supplemental services like data backup and recovery, document mapping, compliance, and performance tracking, and have grown largely through acquisition. If your partners are spread across the globe, and you lack needed network capabilities, a VAN service may be helpful to your business. However, VANs were initially developed for large companies and may be costly if your data exchange volume is high or may cause difficulties if your partner’s messaging format varies from yours. While VANs have long claimed to have a competitive advantage by way of their networks, the supply chain today is full of complexities, something that cannot possibly be resolved by way of a single network.

4. EDI AS2 Providers

Breaking away from the traditional VAN providers are the AS2 Providers.  EDI AS2 (Applicability Statement 2) providers allow for the secure transmission of various types of data, such as EDI and XML, over the internet using HTTP and TCP/IP. AS2 can also be used to transmit images and complete PDF documents, something a traditional VAN is unprepared to do. Among these variations today associated with conventional EDI, these AS2 services are widely used to ensure seamless integration with trading partners, allowing you to handle any file format.  

AS2 providers are typically an addition to a VAN, managed service provider, or brokered EDI relationship. AS2 services require message disposition/delivery notifications that acknowledge the reception after the electronic message (document or data) transmits to the sender via AS2 protocol. One of the stated benefits of using AS2 over FTP is the message delivery notification or MDN.  Although some may argue that the MDN replaces the Functional Acknowledgement (997), the message delivery notification (MDN) used in AS2 only indicates a message received. In contrast, the Functional Acknowledgement (997) also confirms the delivery of a document, any formatting errors, or data loss.

Enterprises can leverage MDNs using in-house IT resources or through a cloud-based vendor to determine if a partner is struggling to keep up with transaction volumes and adjust accordingly. If you are looking for an EDI solution that ensures an end-to-end process and helps you securely send unlimited data while being kind to your partners and easy on your pockets, AS2 has proven to be a worthwhile investment.

5. Complete EDI Solution/Providers

A complete EDI solution/provider is the type of EDI solution provider that develops, implements and maintains EDI software for your business and businesses like yours. This is the type of EDI solution capable of bringing to bear many or all of the solutions described above by catering to your core business and enabling seamless connectivity visibility, onboarding, and training. A type of EDI solution that provides an EDI platform, EDI solutions, connectivity and interoperability by delivering, for example, a VAN and an AS2 solution from within the core of the product or platform.  

Enterprises employing such EDI tools can use their own EDI experts to manage day-to-day activities efficiently. Even activities such as error tracking, handling, and alerting can also be automated with a complete EDI solution.  This EDI solution considers integration with one or more platforms or systems, once relegated to custom code as ‘out of the box’, in other words, included with the platform. This EDI solution provider also tends to keep their solutions up to date and improve upon them by regularly updating these platforms, their customers’ instances and keeping their users informed.  

Complete EDI Solutions/Providers also include and deliver training to ensure that your EDI experts stay current with the latest technologies and can use them to deliver critical or time-sensitive transactions across your partners and networks efficiently and without errors. If you are looking for or are expecting to have or maintain complete control and visibility over your entire set of B2B, B2C messaging and/or your API/EDI practice, then a Complete EDI Solution/Provider might be a good fit for you.

PartnerLinQ by Visionet: Enterprise Connectivity at the Speed of Business

PartnerLinQ is an innovative, cloud-native platform that delivers supply chain visibility and resilience by simplifying trading partner connectivity and interoperability. PartnerLinQ’s native app ecosystem adds business context to the traditional integration, minimizing disruption by increasing set-up velocity and improving implementation speed resulting in overall efficiency gains between 30 and 500%.  

PartnerLinQ comes completely preconfigured and installed with capabilities for intelligent hyper-automation, multi-channel integration, and real-time analytics while allowing your team to take control if that’s what they want to do.  It seamlessly connects multi-tier supply chain networks, channels, and marketplaces with your core ERP, MRP, CRM, WMS, CMS, or TMS, delivering unified connectivity to a global client base. PartnerLinQ connects with more than 77 Commerce Platforms, Market Places, B2B Portals, Social Channels, enterprise-level systems and shipping solutions today, so you are ready for today and the future.

– Integration at the Speed of Business

PartnerLinQ simplifies the partner onboarding process through its Common Processing Workflow. Complemented by the Business Rule Manager, an entire migration process involving more than 1,000 partners and customers can be completed in weeks rather than months or years. 

– Scale in Transaction Volume

The PartnerLinQ platform scales automatically from transactions number in the hundreds to more than 60 million transactions. It is available in PartnerLinQ’s Azure-based hybrid cloud architecture and in the Google Cloud Platform, managing more than 8,000,000 transactions per day – nearly twice any required capacity.

– Simplified IT Infrastructure

It integrates seamlessly with your core ERP, MRP, CRM, WMS, CMS, TMS, or legacy systems, as well as Commerce Platforms, Market Places, B2B Portals, Social Channels, enterprise-level systems and shipping solutions to ensure that you are better positioned to drive even greater efficiencies with cooperative technologies, that provide real-time updates and actionable insights.

– Enhanced Visibility to Address Pain Points

Real-time insights are critical for today’s supply chain executives, and PartnerLinQ delivers consistent customer value at every touchpoint. PartnerLinQ’s biggest success comes with its ability to turn falling service ratings into top scores with the biggest clients by providing greater visibility into the operations and the ability to consistently deliver on service-level commitments.

For more information, visit our website.